The effects of a point-of-purchase display on relative sales: An in-store experimental evaluation

Journal of Organizational Behavior Management

Volumn 30, Issue 3, 2010, Pages 222-233

  Sigurdsson, Valdimar ^a   Engilbertsson, Halldor ^a   Foxall, Gordon ^b  

^a REYKJAVIK UNIVERSITY   (Iceland)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

In store advertising; In store experiments; Motivating operation; Point of purchase displays

Indexed keywords

EID: 77955733680     PISSN: 01608061     EISSN: 15408604     Source Type: Journal    
DOI: 10.1080/01608061.2010.499028     Document Type: Article

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