The motivating effect of antecedent stimuli on the web shop: A conjoint analysis of the impact of antecedent stimuli at the point of online purchase

Journal of Organizational Behavior Management

Volumn 30, Issue 2, 2010, Pages 199-220

  Asle, Fagerstrøm ^a  

^a Norwegian School of Information Technology   (Norway)

Author keywords

Behavioral perspective model; Conjoint analysis; Motivating operations; Point of online purchase

Indexed keywords

EID: 77952916500     PISSN: 01608061     EISSN: 15408604     Source Type: Journal    
DOI: 10.1080/01608061003756562     Document Type: Article

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