Implications of motivating operations for the functional analysis of consumer choice

Journal of Organizational Behavior Management

Volumn 30, Issue 2, 2010, Pages 110-126

  Asle, Fagerstrøm ^a   Foxall, Gordon R ^b   Arntzen, Erik ^c  

^a Norwegian School of Information Technology   (Norway)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c OSLO METROPOLITAN UNIVERSITY   (Norway)

Author keywords

Behavioral perspective model; Consumer choice; Establishing operations; Motivating operations

Indexed keywords

EID: 77952936207     PISSN: 01608061     EISSN: 15408604     Source Type: Journal    
DOI: 10.1080/01608061003756331     Document Type: Article

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