Media multitasking and the effectiveness of combining online and radio advertising

Computers in Human Behavior

Volumn 27, Issue 6, 2011, Pages 2200-2206

  Voorveld, Hilde A M ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Banner; Cross media; Media multitasking; Online advertising; Radio

Indexed keywords

BANNER; BEHAVIORAL RESPONSE; COGNITIVE RESPONSE; CONSUMER RESPONSE; CROSS-MEDIA; EXPERIMENTAL STUDIES; NEGATIVE INFLUENCE; OFFLINE; ONLINE ADS; ONLINE ADVERTISING;

MULTITASKING; RADIO; RADIO BROADCASTING;

MARKETING;

EID: 80052785606     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.06.016     Document Type: Article

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