Tuning in and tuning out: Media multitasking among young consumers

Journal of Consumer Behaviour

Volumn 9, Issue 4, 2010, Pages 316-332

  Bardhi, Fleura ^a   Rohm, Andrew J ^a   Sultan, Fareena ^a  

^a NORTHEASTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955242653     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.320     Document Type: Article

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