Integrated marketing communications: Practice leads theory

Journal of Advertising Research

Volumn 48, Issue 4, 2008, Pages 531-546

  Kitchen, Philip J ^a,b   Kim, Ilchul ^c   Schultz, Don E ^d  

^a UNIVERSITY OF HULL   (United Kingdom)

^b RENNES SCHOOL OF BUSINESS   (France)

^c Dong Eui University   (South Korea)

^d NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 58149201127     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080513     Document Type: Article

References (29)

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