The effects of attention inertia on advertisements on the WWW

Computers in Human Behavior

Volumn 23, Issue 3, 2007, Pages 1390-1407

  Wang, Jyun Cheng ^a   Day, Rong Fuh ^b  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

^b SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Attentional inertia; Meaningful path; Semantic dependency; Web advertisement; Web structure

Indexed keywords

COMPUTATIONAL METHODS; INFORMATION TECHNOLOGY; LEARNING SYSTEMS; WEB BROWSERS; WEBSITES;

ATTENTIONAL INERTIA; MEANINGFUL PATH; SEMANTIC DEPENDENCY; WEB ADVERTISEMENTS;

PSYCHOLOGY COMPUTING;

EID: 33846097223     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2004.12.014     Document Type: Article

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