Cracking the cross-media code how to use single-source measures to examine media cannibalization and convergence

Journal of Advertising Research

Volumn 50, Issue 2, 2010, Pages 125-136

  Enoch, Glenn ^a   Johnson, Kelly ^a  

^a ESPN ^*  (United States)

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EID: 77958175700     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091294     Document Type: Review

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