Modelling the antecedents of behavioural outcomes in Indian life insurance services: A SEM approach

International Journal of Business Innovation and Research

Volumn 5, Issue 5, 2011, Pages 526-545

  Gera, Rajat ^a  

^a INSTITUTE OF MANAGEMENT TECHNOLOGY   (India)

Author keywords

Behavioural outcomes; Customer satisfaction; India; Life insurance; Perceived service quality; Perceived value; Structural equation modelling

Indexed keywords

EID: 80052711315     PISSN: 17510252     EISSN: 17510260     Source Type: Journal    
DOI: 10.1504/IJBIR.2011.042448     Document Type: Article

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