A field experimental investigation of managerially facilitated consumer-to-consumer interaction

Journal of Travel and Tourism Marketing

Volumn 28, Issue 6, 2011, Pages 656-674

  Levy, Stuart E ^a   Getz, Donald ^b,c   Hudson, Simon ^d  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b UNIVERSITY OF CALGARY   (Canada)

^c UNIVERSITY OF GOTHENBURG   (Sweden)

^d UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Consumer to consumer (C to C) interactions; Group travel; Relationship marketing; Travel motivations

Indexed keywords

EID: 80052155957     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.603633     Document Type: Article

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