Relationship intention as a mediator between relational benefits and customer loyalty in the tour operator industry

Journal of Travel and Tourism Marketing

Volumn 27, Issue 1, 2010, Pages 51-62

  Conze, Oliver ^a   Bieger, Thomas ^b   Laesser, Christian ^b   Riklin, Thomas ^b  

^a SAP RESEARCH   (Germany)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Customer benefits; Customer loyalty management; Relational benefits for customers; Relationship intention and intentional loyalty; Relationship marketing; Tour operator marketing

Indexed keywords

EID: 77149163048     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400903534899     Document Type: Article

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