“What sort of soil do rhododendrons like?” - comparing customer and employee responses to requests for product-related information

Journal of Services Marketing

Volumn 13, Issue 1, 1999, Pages 21-37

  Harris, Kim ^a   Baron, Steve ^a   Davies, Barry ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF GLOUCESTERSHIRE   (United Kingdom)

Author keywords

Consumer behaviour; Customer requirements; Customer satisfaction; Customer surveys; Service quality; Services marketing

Indexed keywords

EID: 84986133701     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910256078     Document Type: Article

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