Sales promotion strategies and belief in luck

Psychology and Marketing

Volumn 25, Issue 11, 2008, Pages 1043-1062

  Prendergast, Gerard P ^a,c   Thompson, Edmund R ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF BATH   (United Kingdom)

^c HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55749086401     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20251     Document Type: Article

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