The dark side of discounts: An inaction inertia perspective on the post-promotion dip

Psychology and Marketing

Volumn 22, Issue 8, 2005, Pages 611-622

  Zeelenberg, Marcel ^a   Van Putten, Marijke ^a  

^a TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23444450074     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20076     Document Type: Review

References (18)

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