Effectiveness of promotional premiums: The moderating role of affective state in different contexts

Psychology and Marketing

Volumn 26, Issue 2, 2009, Pages 175-194

  Chang, Chingching ^a,b  

^a National Chengdu University   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59449090863     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20266     Document Type: Article

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