A dyadic study of “champions” in university-industry relationships

Asia Pacific Journal of Marketing and Logistics

Volumn 20, Issue 2, 2008, Pages 211-226

  Plewa, Carolin ^a   Quester, Pascale ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Mathematical modelling; Relationship marketing; Strategic alliances; Universities

Indexed keywords

EID: 79960773911     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850810864560     Document Type: Article

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