The Evolution of an Idea: An Environmental Explanation of Relationship Marketing

Journal of Relationship Marketing

Volumn 1, Issue 1, 2002, Pages 79-94

  Palmer, Adrian ^a  

^a Cheltenham Gloucester College of Higher Education   (United Kingdom)

Author keywords

Environment; Loyalty marketing; Relationship marketing; Trend analysis

Indexed keywords

EID: 85009605945     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n01_06     Document Type: Article

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