What drives renewal of sponsorship principal/agent relationships?

Journal of Advertising Research

Volumn 43, Issue 4, 2003, Pages 353-360

  Farrelly, Francis ^a   Quester, Pascale G ^b  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845998868     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030460     Document Type: Article

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