Retailing hedonic consumption: A model of sales promotion of a leisure service

Journal of Retailing

Volumn 72, Issue 4, 1996, Pages 409-427

  Wakefield, Kirk L ^a   Barnes, James H ^b  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030527023     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(96)90021-4     Document Type: Article

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