Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction

Journal of Hospitality and Tourism Research

Volumn 32, Issue 3, 2008, Pages 387-410

  Yuan, Yi Hua Erin ^a   Wu, Chihkang Kenny ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

customer satisfaction; experiential marketing; experiential value; structural equation modeling

Indexed keywords

EID: 72049117731     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348008317392     Document Type: Article

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