The impact of customer relationship management capability on innovation and performance advantages: Testing a mediated model

Journal of Marketing Management

Volumn 26, Issue 9-10, 2010, Pages 842-857

  Battor, Moustafa ^a   Battor, Mohamed ^a  

^a Tanta University   (Egypt)

Author keywords

CRM; Customer relationship management; Innovation; Performance

Indexed keywords

EID: 79958105827     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903498843     Document Type: Article

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