Market orientation and performance in the service industry: A data envelopment analysis

Journal of Business Research

Volumn 60, Issue 11, 2007, Pages 1191-1197

  Haugland, Sven A ^a   Myrtveit, Ingunn ^b   Nygaard, Arne ^b  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Data envelopment analysis; Market orientation; Performance measurement; Service industry

Indexed keywords

EID: 34848917084     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.03.005     Document Type: Article

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