The effect of trust transference in multi-banking channels; offline, online and mobile

International Journal of Mobile Communications

Volumn 9, Issue 2, 2011, Pages 103-123

  Kang, Inwon ^a   Lee, Kun Chang ^b   Kim, Sang Man ^a   Lee, Jiwon ^a  

^a Kyung Hee University   (South Korea)

^b Sungkyunkwan University   (South Korea)

Author keywords

Channel expansion; Mobile banking; Mobile communication; Offline trust; Online banking; Online trust; Trust transference

Indexed keywords

CHANNEL EXPANSION; MOBILE BANKING; MOBILE COMMUNICATION; OFFLINE TRUST; ON-LINE BANKING; ONLINE TRUST; TRUST TRANSFERENCE;

CELLULAR TELEPHONE SYSTEMS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 79956312012     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.040141     Document Type: Article

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