Social reference group influence on mobile phone purchasing behaviour: A cross-nation comparative study

International Journal of Mobile Communications

Volumn 5, Issue 3, 2007, Pages 319-338

  Yang, Jiaqin ^a   He, Xihao ^a   Lee, Huei ^b  

^a GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

^b EASTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Consumer purchasing behaviour; Marketing strategy; Mobile communications; Social reference group influence

Indexed keywords

MARKETING; MOBILE TELECOMMUNICATION SYSTEMS; PURCHASING; STATISTICAL METHODS; STRATEGIC PLANNING;

CONSUMER PURCHASING BEHAVIOUR; MARKETING STRATEGY; MOBILE PHONE MARKET; SOCIAL REFERENCE GROUP INFLUENCE;

MOBILE PHONES;

EID: 33947512897     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2007.012397     Document Type: Article

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