Are interactive decision aids better than passive decision aids? A comparison with implications for information providers on the internet

Journal of Interactive Marketing

Volumn 16, Issue 2, 2002, Pages 22-33

  Olson, Erik L ^a   Widing II, Robert E ^b  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039559113     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10007     Document Type: Article

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