메뉴 건너뛰기




Volumn 13, Issue 2, 2011, Pages 199-217

Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations

Author keywords

[No Author keywords available]

Indexed keywords


EID: 79955919180     PISSN: 14608545     EISSN: 14682370     Source Type: Journal    
DOI: 10.1111/j.1468-2370.2010.00292.x     Document Type: Article
Times cited : (358)

References (112)
  • 1
    • 60949094638 scopus 로고    scopus 로고
    • A conceptual approach of entrepreneurial orientation within small business context
    • Aloulou, W. and Fayolle, A. (2005). A conceptual approach of entrepreneurial orientation within small business context. Journal of Enterprising Culture, 13, pp. 24-45.
    • (2005) Journal of Enterprising Culture , vol.13 , pp. 24-45
    • Aloulou, W.1    Fayolle, A.2
  • 2
    • 84986166788 scopus 로고    scopus 로고
    • Customer orientation and performance: a study of SMEs
    • Appiah-Adu, K. and Singh, S. (1998). Customer orientation and performance: a study of SMEs. Management Decision, 36, pp. 385-394.
    • (1998) Management Decision , vol.36 , pp. 385-394
    • Appiah-Adu, K.1    Singh, S.2
  • 4
    • 0035644997 scopus 로고    scopus 로고
    • An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation
    • Atuahene-Gima, K. and Ko, A. (2001). An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation. Organization Science, 12, pp. 54-74.
    • (2001) Organization Science , vol.12 , pp. 54-74
    • Atuahene-Gima, K.1    Ko, A.2
  • 5
    • 27944458942 scopus 로고    scopus 로고
    • The contingent value of responsive and proactive market orientations for new product program performance
    • Atuahene-Gima, K., Slater, S.F. and Olson, E.M. (2005). The contingent value of responsive and proactive market orientations for new product program performance. Journal of Product Innovation Management, 22, pp. 464-482.
    • (2005) Journal of Product Innovation Management , vol.22 , pp. 464-482
    • Atuahene-Gima, K.1    Slater, S.F.2    Olson, E.M.3
  • 6
    • 22844454743 scopus 로고    scopus 로고
    • The synergistic effect of market orientation and learning orientation on organizational performance
    • Baker, W.E. and Sinkula, J.M. (1999a). The synergistic effect of market orientation and learning orientation on organizational performance. Academy of Marketing Science Journal, 27, pp. 411-427.
    • (1999) Academy of Marketing Science Journal , vol.27 , pp. 411-427
    • Baker, W.E.1    Sinkula, J.M.2
  • 7
    • 0038364716 scopus 로고    scopus 로고
    • Learning orientation, market orientation, and innovation: integrating and extending models of organizational performance
    • Baker, W.E. and Sinkula, J.M. (1999b). Learning orientation, market orientation, and innovation: integrating and extending models of organizational performance. Journal of Market Focused Management, 4, pp. 295-308.
    • (1999) Journal of Market Focused Management , vol.4 , pp. 295-308
    • Baker, W.E.1    Sinkula, J.M.2
  • 8
    • 0141947252 scopus 로고    scopus 로고
    • Market orientation, learning orientation and product innovation: delving into the organization's black box
    • Baker, W.E. and Sinkula, J.M. (2002). Market orientation, learning orientation and product innovation: delving into the organization's black box. Journal of Market Focused Management, 5, pp. 5-23.
    • (2002) Journal of Market Focused Management , vol.5 , pp. 5-23
    • Baker, W.E.1    Sinkula, J.M.2
  • 9
    • 70349124125 scopus 로고    scopus 로고
    • The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses
    • Baker, W.E. and Sinkula, J.M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47, pp. 443-464.
    • (2009) Journal of Small Business Management , vol.47 , pp. 443-464
    • Baker, W.E.1    Sinkula, J.M.2
  • 10
    • 79952501445 scopus 로고    scopus 로고
    • Success factors for organizational performance: comparing business services, health care, and education
    • Barrett, H., Balloun, J. and Weinstein, A. (2005a). Success factors for organizational performance: comparing business services, health care, and education. S.A.M. Advanced Management Journal, 70, pp. 16-28.
    • (2005) S.A.M. Advanced Management Journal , vol.70 , pp. 16-28
    • Barrett, H.1    Balloun, J.2    Weinstein, A.3
  • 12
    • 0002298127 scopus 로고    scopus 로고
    • The moderating effect of environmental variables on the entrepreneurial and marketing orientation of entrepreneur-led firms
    • Becherer, R.C. and Maurer, J.G. (1997). The moderating effect of environmental variables on the entrepreneurial and marketing orientation of entrepreneur-led firms. Entrepreneurship: Theory and Practice, 22, pp. 47-58.
    • (1997) Entrepreneurship: Theory and Practice , vol.22 , pp. 47-58
    • Becherer, R.C.1    Maurer, J.G.2
  • 13
    • 0030235315 scopus 로고    scopus 로고
    • Technical entrepreneurship, strategic awareness and corporate transformation in small high-tech firms
    • Berry, M.M.J. (1996). Technical entrepreneurship, strategic awareness and corporate transformation in small high-tech firms. Technovation, 16, pp. 487-522.
    • (1996) Technovation , vol.16 , pp. 487-522
    • Berry, M.M.J.1
  • 14
    • 0033485188 scopus 로고    scopus 로고
    • To serve or create? Strategic orientations towards customers and innovation
    • Berthon, P., Hulbert, J. and Pitt, L.F. (1999). To serve or create? Strategic orientations towards customers and innovation. California Management Review, 42, pp. 37-58.
    • (1999) California Management Review , vol.42 , pp. 37-58
    • Berthon, P.1    Hulbert, J.2    Pitt, L.F.3
  • 15
    • 29144454896 scopus 로고    scopus 로고
    • Innovation or customer orientation? An empirical investigation
    • Berthon, P., Hulbert, J. and Pitt, L. (2004). Innovation or customer orientation? An empirical investigation. European Journal of Marketing, 38, pp. 1065-1090.
    • (2004) European Journal of Marketing , vol.38 , pp. 1065-1090
    • Berthon, P.1    Hulbert, J.2    Pitt, L.3
  • 17
    • 6944246122 scopus 로고    scopus 로고
    • Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance
    • Bhuian, S.N., Menguc, B. and Bell, S.J. (2005). Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance. Journal of Business Research, 58, pp. 9-17.
    • (2005) Journal of Business Research , vol.58 , pp. 9-17
    • Bhuian, S.N.1    Menguc, B.2    Bell, S.J.3
  • 18
    • 61849142252 scopus 로고    scopus 로고
    • The organizational antecedents of a firm's supply chain agility for risk mitigation and response
    • Braunscheidel, M.J. and Suresh, N.C. (2009). The organizational antecedents of a firm's supply chain agility for risk mitigation and response. Journal of Operations Management, 27, pp. 119-140.
    • (2009) Journal of Operations Management , vol.27 , pp. 119-140
    • Braunscheidel, M.J.1    Suresh, N.C.2
  • 19
    • 0036298858 scopus 로고    scopus 로고
    • Learning orientation, firm innovation capability, and firm performance
    • Calantone, R.J., Cavusgil, S.T. and Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31, pp. 515-524.
    • (2002) Industrial Marketing Management , vol.31 , pp. 515-524
    • Calantone, R.J.1    Cavusgil, S.T.2    Zhao, Y.3
  • 20
    • 2942685519 scopus 로고    scopus 로고
    • A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
    • Cano, C.R., Carrillat, F.A. and Jaramillo, F. (2004). A meta-analysis of the relationship between market orientation and business performance: evidence from five continents. International Journal of Research in Marketing, 21, pp. 179-200.
    • (2004) International Journal of Research in Marketing , vol.21 , pp. 179-200
    • Cano, C.R.1    Carrillat, F.A.2    Jaramillo, F.3
  • 21
    • 0036292389 scopus 로고    scopus 로고
    • The effects of perceived market and learning orientation on assessed organizational capabilities
    • Celuch, K.G., Kasouf, C.J. and Peruvemba, V. (2002). The effects of perceived market and learning orientation on assessed organizational capabilities. Industrial Marketing Management, 31, pp. 545-554.
    • (2002) Industrial Marketing Management , vol.31 , pp. 545-554
    • Celuch, K.G.1    Kasouf, C.J.2    Peruvemba, V.3
  • 22
    • 0030353939 scopus 로고    scopus 로고
    • Customer power, strategic investment, and the failure of leading firms
    • Christensen, C.M. and Bower, J.L. (1996). Customer power, strategic investment, and the failure of leading firms. Strategic Management Journal, 17, pp. 197-218.
    • (1996) Strategic Management Journal , vol.17 , pp. 197-218
    • Christensen, C.M.1    Bower, J.L.2
  • 23
    • 33747293931 scopus 로고    scopus 로고
    • The dimensionality of organizational performance and its implications for strategic management research
    • In Ketchen, D.J. Jr and Bergh, D.D. (eds), 2. Oxford: Elsevier
    • Combs, J.G., Crook, T.R. and Shook, C.L. (2005). The dimensionality of organizational performance and its implications for strategic management research. In Ketchen, D.J. Jr and Bergh, D.D. (eds), Research Methodology in Strategy and Management. 2. Oxford: Elsevier, pp. 259-286.
    • (2005) Research Methodology in Strategy and Management , pp. 259-286
    • Combs, J.G.1    Crook, T.R.2    Shook, C.L.3
  • 24
    • 84989092708 scopus 로고
    • Strategic management of small firms in hostile and benign environments
    • Covin, J.G. and Slevin, D.P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10, pp. 75-87.
    • (1989) Strategic Management Journal , vol.10 , pp. 75-87
    • Covin, J.G.1    Slevin, D.P.2
  • 25
    • 0038143968 scopus 로고    scopus 로고
    • Misconceptions about market orientation
    • Day, G.S. (1999). Misconceptions about market orientation. Journal of Market Focused Management, 4, pp. 5-16.
    • (1999) Journal of Market Focused Management , vol.4 , pp. 5-16
    • Day, G.S.1
  • 26
    • 10844259864 scopus 로고    scopus 로고
    • Introduction to special issue: innovation and productivity performance in the UK
    • Denyer, D. and Neely, A. (2004). Introduction to special issue: innovation and productivity performance in the UK. International Journal of Management Reviews, 5/6, pp. 131-135.
    • (2004) International Journal of Management Reviews , vol.5-6 , pp. 131-135
    • Denyer, D.1    Neely, A.2
  • 27
    • 0040218852 scopus 로고
    • Corporate culture, customer orientation and innovativeness in Japanese firms: a quadrad analysis
    • Deshpandé, R., Farley, J.U. and Webster, F.E. Jr (1993). Corporate culture, customer orientation and innovativeness in Japanese firms: a quadrad analysis. Journal of Marketing, 57, pp. 23-37.
    • (1993) Journal of Marketing , vol.57 , pp. 23-37
    • Deshpandé, R.1    Farley, J.U.2    Webster Jr, F.E.3
  • 29
    • 84996181777 scopus 로고    scopus 로고
    • Developing a market-oriented learning organisation
    • Farrell, M.A. (2000). Developing a market-oriented learning organisation. Australian Journal of Management, 25, pp. 201-222.
    • (2000) Australian Journal of Management , vol.25 , pp. 201-222
    • Farrell, M.A.1
  • 30
    • 20344366374 scopus 로고    scopus 로고
    • Are market orientation and learning orientation necessary for superior organizational performance?
    • Farrell, M.A. and Oczkowski, E. (2002). Are market orientation and learning orientation necessary for superior organizational performance? Journal of Market Focused Management, 5, pp. 197-217.
    • (2002) Journal of Market Focused Management , vol.5 , pp. 197-217
    • Farrell, M.A.1    Oczkowski, E.2
  • 31
    • 33745442902 scopus 로고    scopus 로고
    • Towards a further understanding of the development of market orientation in the firm: a conceptual framework based on the market-sensing capability
    • Foley, A. and Fahy, J. (2004). Towards a further understanding of the development of market orientation in the firm: a conceptual framework based on the market-sensing capability. Journal of Strategic Marketing, 12, pp. 219-230.
    • (2004) Journal of Strategic Marketing , vol.12 , pp. 219-230
    • Foley, A.1    Fahy, J.2
  • 32
    • 36549025982 scopus 로고    scopus 로고
    • The role of market orientation and entrepreneurial orientation for new product development performance in manufacturing firms
    • Frishammar, J. and Hörte, S. (2007). The role of market orientation and entrepreneurial orientation for new product development performance in manufacturing firms. Technology Analysis and Strategic Management, 19, pp. 765-788.
    • (2007) Technology Analysis and Strategic Management , vol.19 , pp. 765-788
    • Frishammar, J.1    Hörte, S.2
  • 33
    • 0001942405 scopus 로고    scopus 로고
    • Market orientation and corporate success: findings from Germany
    • Fritz, W. (1996). Market orientation and corporate success: findings from Germany. European Journal of Marketing, 30, pp. 59-74.
    • (1996) European Journal of Marketing , vol.30 , pp. 59-74
    • Fritz, W.1
  • 34
    • 33847067440 scopus 로고    scopus 로고
    • On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China
    • Gao, G.Y., Zhou, K.Z. and Yim, C.K.B. (2007). On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China. International Journal of Research in Marketing, 24, pp. 3-15.
    • (2007) International Journal of Research in Marketing , vol.24 , pp. 3-15
    • Gao, G.Y.1    Zhou, K.Z.2    Yim, C.K.B.3
  • 35
    • 0031527930 scopus 로고    scopus 로고
    • Strategic orientation of the firm and new product performance
    • Gatignon, H. and Xuereb, J.M. (1997). Strategic orientation of the firm and new product performance. Journal of Marketing Research, 34, pp. 77-90.
    • (1997) Journal of Marketing Research , vol.34 , pp. 77-90
    • Gatignon, H.1    Xuereb, J.M.2
  • 36
    • 1342265026 scopus 로고    scopus 로고
    • Forms of contingency fit in management accounting research - a critical review
    • Gerdin, J. and Greve, J. (2004). Forms of contingency fit in management accounting research - a critical review. Accounting, Organizations and Society, 29, pp. 303-326.
    • (2004) Accounting, Organizations and Society , vol.29 , pp. 303-326
    • Gerdin, J.1    Greve, J.2
  • 37
    • 38949190636 scopus 로고    scopus 로고
    • The relationships between market orientation and alternative strategic orientations: a meta-analysis
    • Grinstein, A. (2008). The relationships between market orientation and alternative strategic orientations: a meta-analysis. European Journal of Marketing, 42, pp. 115-134.
    • (2008) European Journal of Marketing , vol.42 , pp. 115-134
    • Grinstein, A.1
  • 38
    • 79551477300 scopus 로고    scopus 로고
    • Configurations of entrepreneurial-, customer- and technology-orientation: differences in learning and performance of software companies
    • and (forthcoming). ., 1).
    • Hakala, H. and Kohtamäki, M. (forthcoming). Configurations of entrepreneurial-, customer- and technology-orientation: differences in learning and performance of software companies. International Journal of Entrepreneurial Behavior & Research, 17, (1).
    • International Journal of Entrepreneurial Behavior & Research , vol.17
    • Hakala, H.1    Kohtamäki, M.2
  • 39
    • 0026195225 scopus 로고
    • Corporate imagination and expeditionary marketing
    • Hamel, G. and Prahalad, C.K. (1991). Corporate imagination and expeditionary marketing. Harvard Business Review, 69, pp. 81-92.
    • (1991) Harvard Business Review , vol.69 , pp. 81-92
    • Hamel, G.1    Prahalad, C.K.2
  • 40
    • 84992933507 scopus 로고    scopus 로고
    • No such thing as market orientation - a call for no more papers
    • Henderson, S. (1998). No such thing as market orientation - a call for no more papers. Management Decision, 36, pp. 598-609.
    • (1998) Management Decision , vol.36 , pp. 598-609
    • Henderson, S.1
  • 41
    • 84936824011 scopus 로고
    • Organizational learning: the contributing processes and the literatures
    • Huber, G.P. (1991). Organizational learning: the contributing processes and the literatures. Organization Science, 2, pp. 88-115.
    • (1991) Organization Science , vol.2 , pp. 88-115
    • Huber, G.P.1
  • 42
    • 0009442558 scopus 로고    scopus 로고
    • Does market orientation matter? A test of the relationship between positional advantage and performance
    • Hult, G.T. and Ketchen, D.J. Jr (2001). Does market orientation matter? A test of the relationship between positional advantage and performance. Strategic Management Journal, 22, pp. 899-906.
    • (2001) Strategic Management Journal , vol.22 , pp. 899-906
    • Hult, G.T.1    Ketchen Jr, D.J.2
  • 43
    • 2542485449 scopus 로고    scopus 로고
    • Innovativeness: its antecedents and impact on business performance
    • Hult, G.T.M., Hurley, R.F. and Knight, G.A. (2004). Innovativeness: its antecedents and impact on business performance. Industrial Marketing Management, 33, pp. 429-438.
    • (2004) Industrial Marketing Management , vol.33 , pp. 429-438
    • Hult, G.T.M.1    Hurley, R.F.2    Knight, G.A.3
  • 44
    • 0034371770 scopus 로고    scopus 로고
    • Marketing's contribution to business strategy: market orientation, relationship marketing and resource-advantage theory
    • Hunt, S.D. and Lambe, C.J. (2000). Marketing's contribution to business strategy: market orientation, relationship marketing and resource-advantage theory. International Journal of Management Reviews, 2, pp. 17-43.
    • (2000) International Journal of Management Reviews , vol.2 , pp. 17-43
    • Hunt, S.D.1    Lambe, C.J.2
  • 45
    • 84986121482 scopus 로고
    • The comparative advantage theory of competition
    • Hunt, S.D. and Morgan, R.M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59, pp. 1-15.
    • (1995) Journal of Marketing , vol.59 , pp. 1-15
    • Hunt, S.D.1    Morgan, R.M.2
  • 46
    • 34848899899 scopus 로고    scopus 로고
    • How alternative marketing strategies impact the performance of Spanish museums
    • Izquierdo, C.C. and Samaniego, M.J.G. (2007). How alternative marketing strategies impact the performance of Spanish museums. Journal of Management Development, 26, pp. 809-831.
    • (2007) Journal of Management Development , vol.26 , pp. 809-831
    • Izquierdo, C.C.1    Samaniego, M.J.G.2
  • 47
    • 21144463066 scopus 로고
    • Market orientation: antecedents and consequences
    • Jaworski, B. and Kohli, A. (1993). Market orientation: antecedents and consequences. Journal of Marketing, 57, pp. 53-70.
    • (1993) Journal of Marketing , vol.57 , pp. 53-70
    • Jaworski, B.1    Kohli, A.2
  • 48
    • 33644816208 scopus 로고    scopus 로고
    • Antecedents and consequences of the strategic orientations in new product development: the case of Chinese manufacturers
    • Jeong, I., Pae, J.H. and Zhou, D. (2006). Antecedents and consequences of the strategic orientations in new product development: the case of Chinese manufacturers. Industrial Marketing Management, 35, pp. 348-358.
    • (2006) Industrial Marketing Management , vol.35 , pp. 348-358
    • Jeong, I.1    Pae, J.H.2    Zhou, D.3
  • 49
    • 34250675977 scopus 로고    scopus 로고
    • The performance effect of organizational learning and market orientation
    • Jiménez-Jiménez, D. and Cegarra-Navarro, J.G. (2007). The performance effect of organizational learning and market orientation. Industrial Marketing Management, 36, pp. 694-708.
    • (2007) Industrial Marketing Management , vol.36 , pp. 694-708
    • Jiménez-Jiménez, D.1    Cegarra-Navarro, J.G.2
  • 51
    • 33746125946 scopus 로고    scopus 로고
    • Performance impacts of strategic orientations: evidence from Turkish manufacturing firms
    • Kaya, N. and Seyrek, I.H. (2005). Performance impacts of strategic orientations: evidence from Turkish manufacturing firms. Journal of American Academy of Business Cambridge, 6, pp. 68-71.
    • (2005) Journal of American Academy of Business Cambridge , vol.6 , pp. 68-71
    • Kaya, N.1    Seyrek, I.H.2
  • 52
    • 33947375666 scopus 로고    scopus 로고
    • The effects of entrepreneurial orientation and marketing information on the performance of SMEs
    • Keh, H.K., Nguyen, T.T.M. and Ng, H.P. (2007). The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of Business Venturing, 22, pp. 592-611.
    • (2007) Journal of Business Venturing , vol.22 , pp. 592-611
    • Keh, H.K.1    Nguyen, T.T.M.2    Ng, H.P.3
  • 53
    • 33749526344 scopus 로고    scopus 로고
    • Market orientation, learning orientation, and innovation capabilities in SMEs: an extended model
    • Keskim, H. (2006). Market orientation, learning orientation, and innovation capabilities in SMEs: an extended model. European Journal of Innovation Management, 9, pp. 396-417.
    • (2006) European Journal of Innovation Management , vol.9 , pp. 396-417
    • Keskim, H.1
  • 54
    • 17544382057 scopus 로고    scopus 로고
    • Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance
    • Kirca, A.H., Jayachandran, S. and Bearden, W.O. (2005). Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69, pp. 24-41.
    • (2005) Journal of Marketing , vol.69 , pp. 24-41
    • Kirca, A.H.1    Jayachandran, S.2    Bearden, W.O.3
  • 55
    • 44049108256 scopus 로고    scopus 로고
    • The effect of strategic orientation and gender on survival: a study of potential mass merchandising suppliers
    • Knotts, T.L., Jones, S.C. and Brown, K.L. (2008). The effect of strategic orientation and gender on survival: a study of potential mass merchandising suppliers. Journal of Developmental Entrepreneurship, 13, pp. 99-113.
    • (2008) Journal of Developmental Entrepreneurship , vol.13 , pp. 99-113
    • Knotts, T.L.1    Jones, S.C.2    Brown, K.L.3
  • 56
    • 0003048219 scopus 로고
    • Market orientation: the construct, research propositions, and managerial implications
    • Kohli, A.K. and Jaworski, B.J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing, 54, pp. 1-18.
    • (1990) Journal of Marketing , vol.54 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 57
    • 33748325732 scopus 로고    scopus 로고
    • Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms
    • Kropp, F., Lindsay, N.J. and Shoham, A. (2006). Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms. International Marketing Review, 23, pp. 504-523.
    • (2006) International Marketing Review , vol.23 , pp. 504-523
    • Kropp, F.1    Lindsay, N.J.2    Shoham, A.3
  • 58
    • 19944382783 scopus 로고    scopus 로고
    • Marketing orientation in the European Union mobile telecommunication market
    • Kurtinaitiene, J. (2005). Marketing orientation in the European Union mobile telecommunication market. Marketing Intelligence and Planning, 23, pp. 104-113.
    • (2005) Marketing Intelligence and Planning , vol.23 , pp. 104-113
    • Kurtinaitiene, J.1
  • 59
    • 18844362071 scopus 로고    scopus 로고
    • The effects of business operation mode on market orientation, learning orientation and innovativeness
    • Lee, T.S. and Tsai, H.J. (2005). The effects of business operation mode on market orientation, learning orientation and innovativeness. Industrial Management + Data Systems, 105, pp. 325-348.
    • (2005) Industrial Management + Data Systems , vol.105 , pp. 325-348
    • Lee, T.S.1    Tsai, H.J.2
  • 60
    • 32944471864 scopus 로고    scopus 로고
    • The formation of managerial networks of foreign firms in China: the effects of strategic orientations
    • Li, J.J. (2005). The formation of managerial networks of foreign firms in China: the effects of strategic orientations. Asia Pacific Journal of Management, 22, pp. 423-443.
    • (2005) Asia Pacific Journal of Management , vol.22 , pp. 423-443
    • Li, J.J.1
  • 61
    • 33644816575 scopus 로고    scopus 로고
    • The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms
    • Li, Y., Liu, Y. and Zhao, Y. (2006). The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms. Industrial Marketing Management, 35, pp. 336-347.
    • (2006) Industrial Marketing Management , vol.35 , pp. 336-347
    • Li, Y.1    Liu, Y.2    Zhao, Y.3
  • 62
    • 37649014628 scopus 로고    scopus 로고
    • Moderating effects of entrepreneurial orientation on market orientation-performance linkage: evidence from Chinese small firms
    • Li, Y., Zhao, Y., Tan, J. and Liu, Y. (2008). Moderating effects of entrepreneurial orientation on market orientation-performance linkage: evidence from Chinese small firms. Journal of Small Business Management, 46, pp. 113-133.
    • (2008) Journal of Small Business Management , vol.46 , pp. 113-133
    • Li, Y.1    Zhao, Y.2    Tan, J.3    Liu, Y.4
  • 63
    • 0036891310 scopus 로고    scopus 로고
    • Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study
    • Liu, S.S., Luo, X. and Shi, Y.Z. (2002). Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study. International Journal of Research in Marketing, 19, pp. 367-382.
    • (2002) International Journal of Research in Marketing , vol.19 , pp. 367-382
    • Liu, S.S.1    Luo, X.2    Shi, Y.Z.3
  • 64
    • 0037409157 scopus 로고    scopus 로고
    • Market-oriented organizations in an emerging economy: a study of missing links
    • Liu, S.S., Luo, X. and Shi, Y.Z. (2003). Market-oriented organizations in an emerging economy: a study of missing links. Journal of Business Research, 56, pp. 481-491.
    • (2003) Journal of Business Research , vol.56 , pp. 481-491
    • Liu, S.S.1    Luo, X.2    Shi, Y.Z.3
  • 65
    • 0030526812 scopus 로고    scopus 로고
    • Clarifying the entrepreneurial orientation construct and linking it to performance
    • Lumpkin, G.T. and Dess, G.G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21, pp. 135-172.
    • (1996) Academy of Management Review , vol.21 , pp. 135-172
    • Lumpkin, G.T.1    Dess, G.G.2
  • 66
    • 11144320416 scopus 로고    scopus 로고
    • Globalization, marketing resources, and performance: evidence from China
    • Luo, X., Sivakumar, K. and Liu, S.S. (2005). Globalization, marketing resources, and performance: evidence from China. Academy of Marketing Science Journal, 33, pp. 50-65.
    • (2005) Academy of Marketing Science Journal , vol.33 , pp. 50-65
    • Luo, X.1    Sivakumar, K.2    Liu, S.S.3
  • 67
    • 79955905776 scopus 로고
    • The marketing of computers and office machinery
    • McTavish, R. (1967). The marketing of computers and office machinery. British Journal of Marketing, 1, pp. 42-53.
    • (1967) British Journal of Marketing , vol.1 , pp. 42-53
    • McTavish, R.1
  • 69
    • 26844550365 scopus 로고    scopus 로고
    • Learning orientation and market orientation: relationship with innovation, human resource practices and performance
    • Mavondo, F.T., Chimhanzi, J. and Stewart, J. (2005). Learning orientation and market orientation: relationship with innovation, human resource practices and performance. European Journal of Marketing, 39, pp. 1235-1263.
    • (2005) European Journal of Marketing , vol.39 , pp. 1235-1263
    • Mavondo, F.T.1    Chimhanzi, J.2    Stewart, J.3
  • 70
    • 70349303962 scopus 로고    scopus 로고
    • The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
    • Merlo, O. and Auh, S. (2009). The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance. Marketing Letters, 20, pp. 295-311.
    • (2009) Marketing Letters , vol.20 , pp. 295-311
    • Merlo, O.1    Auh, S.2
  • 71
    • 79955903430 scopus 로고    scopus 로고
    • Merriam-Webster (). Online dictionary. Available at: (last accessed 8 October 2010).
    • Merriam-Webster (2009). Online dictionary. Available at: (last accessed 8 October 2010).
    • (2009)
  • 72
    • 0002026258 scopus 로고
    • The relationship between marketing orientation and entrepreneurial orientation
    • Miles, M.P. and Arnold, D.R. (1991). The relationship between marketing orientation and entrepreneurial orientation. Entrepreneurship: Theory and Practice, 15, pp. 49-65.
    • (1991) Entrepreneurship: Theory and Practice , vol.15 , pp. 49-65
    • Miles, M.P.1    Arnold, D.R.2
  • 74
    • 85050705176 scopus 로고
    • The correlates of entrepreneurship in three types of firms
    • Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29, pp. 770-790.
    • (1983) Management Science , vol.29 , pp. 770-790
    • Miller, D.1
  • 75
    • 38249034807 scopus 로고
    • The relationship between entrepreneurship and marketing in established firms
    • Morris, M.H. and Gordon, W.P. (1987). The relationship between entrepreneurship and marketing in established firms. Journal of Business Venturing, 2, pp. 247-259.
    • (1987) Journal of Business Venturing , vol.2 , pp. 247-259
    • Morris, M.H.1    Gordon, W.P.2
  • 76
    • 58149280499 scopus 로고    scopus 로고
    • Antecedents and outcomes of entrepreneurial and market orientations in a non-profit context: theoretical and empirical insights
    • Morris, M.H., Coombes, S., Schindehutte, M. and Allen, J. (2007). Antecedents and outcomes of entrepreneurial and market orientations in a non-profit context: theoretical and empirical insights. Journal of Leadership and Organizational Studies, 13, pp. 12-39.
    • (2007) Journal of Leadership and Organizational Studies , vol.13 , pp. 12-39
    • Morris, M.H.1    Coombes, S.2    Schindehutte, M.3    Allen, J.4
  • 77
    • 0002954788 scopus 로고
    • The effect of a market orientation on business profitability
    • Narver, J. and Slater, S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54, pp. 20-35.
    • (1990) Journal of Marketing , vol.54 , pp. 20-35
    • Narver, J.1    Slater, S.2
  • 79
    • 0036811941 scopus 로고    scopus 로고
    • Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications
    • Noble, C.H., Sinha, R.K. and Kumar, A. (2002). Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications. Journal of Marketing, 66, pp. 25-39.
    • (2002) Journal of Marketing , vol.66 , pp. 25-39
    • Noble, C.H.1    Sinha, R.K.2    Kumar, A.3
  • 80
    • 69849097844 scopus 로고    scopus 로고
    • Financial champions and masters of innovation: analyzing the effects of balancing strategic orientations
    • Paladino, A. (2009). Financial champions and masters of innovation: analyzing the effects of balancing strategic orientations. Journal of Product Innovation Management, 26, pp. 616-626.
    • (2009) Journal of Product Innovation Management , vol.26 , pp. 616-626
    • Paladino, A.1
  • 81
    • 0242381527 scopus 로고
    • Business orientation: cliché or substance?
    • Pearson, G.J. (1993). Business orientation: cliché or substance? Journal of Marketing Management, 9, pp. 233-243.
    • (1993) Journal of Marketing Management , vol.9 , pp. 233-243
    • Pearson, G.J.1
  • 82
    • 35648970516 scopus 로고    scopus 로고
    • Entrepreneurship education: a systematic review of the evidence
    • Pittaway, L. and Cope, J. (2007). Entrepreneurship education: a systematic review of the evidence. International Small Business Journal, 25, pp. 479-510.
    • (2007) International Small Business Journal , vol.25 , pp. 479-510
    • Pittaway, L.1    Cope, J.2
  • 84
    • 71549162533 scopus 로고    scopus 로고
    • Drivers of innovativeness and performance for innovative SMEs in South Korea: mediation of learning orientation
    • Rhee, J., Park, T. and Lee, D.H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: mediation of learning orientation. Technovation, 30, pp. 65-75.
    • (2010) Technovation , vol.30 , pp. 65-75
    • Rhee, J.1    Park, T.2    Lee, D.H.3
  • 85
    • 67249166139 scopus 로고    scopus 로고
    • The strategic orientations of rapidly internationalizing software companies
    • Ruokonen, M. and Saarenketo, S. (2009). The strategic orientations of rapidly internationalizing software companies. European Business Review, 21, pp. 17-41.
    • (2009) European Business Review , vol.21 , pp. 17-41
    • Ruokonen, M.1    Saarenketo, S.2
  • 86
    • 41949139366 scopus 로고    scopus 로고
    • Do customer and technology orientations influence product innovativeness in SMEs? Some new evidence from Greece
    • Salavou, H. (2005). Do customer and technology orientations influence product innovativeness in SMEs? Some new evidence from Greece. Journal of Marketing Management, 21, pp. 307-338.
    • (2005) Journal of Marketing Management , vol.21 , pp. 307-338
    • Salavou, H.1
  • 87
    • 85135344871 scopus 로고    scopus 로고
    • Organisational innovation in SMEs: the importance of strategic orientation and competitive structure
    • Salavou, H., Baltas, G. and Lioukas, S. (2004). Organisational innovation in SMEs: the importance of strategic orientation and competitive structure. European Journal of Marketing, 38, pp. 1091-1112.
    • (2004) European Journal of Marketing , vol.38 , pp. 1091-1112
    • Salavou, H.1    Baltas, G.2    Lioukas, S.3
  • 90
    • 0000821057 scopus 로고
    • What the hell is market-oriented?
    • Shapiro, B.P. (1988). What the hell is market-oriented? Harvard Business Review, 66, pp. 119-125.
    • (1988) Harvard Business Review , vol.66 , pp. 119-125
    • Shapiro, B.P.1
  • 91
    • 0442286542 scopus 로고    scopus 로고
    • Successful marketing strategies of German companies in the UK
    • Shaw, V. (2000). Successful marketing strategies of German companies in the UK. European Journal of Marketing, 34, pp. 91-106.
    • (2000) European Journal of Marketing , vol.34 , pp. 91-106
    • Shaw, V.1
  • 94
    • 0031495464 scopus 로고    scopus 로고
    • A framework for market-based organizational learning: linking values, knowledge, and behavior
    • Sinkula, J.M., Baker, W.E. and Noordewier, T. (1997). A framework for market-based organizational learning: linking values, knowledge, and behavior. Academy of Marketing Science Journal, 25, pp. 305-318.
    • (1997) Academy of Marketing Science Journal , vol.25 , pp. 305-318
    • Sinkula, J.M.1    Baker, W.E.2    Noordewier, T.3
  • 95
    • 84992988776 scopus 로고
    • Market orientation and the learning organization
    • Slater, S.F. and Narver, J.C. (1995). Market orientation and the learning organization. Journal of Marketing, 59, pp. 63-74.
    • (1995) Journal of Marketing , vol.59 , pp. 63-74
    • Slater, S.F.1    Narver, J.C.2
  • 96
    • 0002576092 scopus 로고    scopus 로고
    • The positive effect of a market orientation on business profitability: a balanced replication
    • Slater, S.F. and Narver, J.C. (2000). The positive effect of a market orientation on business profitability: a balanced replication. Journal of Business Research, 48, pp. 69-73.
    • (2000) Journal of Business Research , vol.48 , pp. 69-73
    • Slater, S.F.1    Narver, J.C.2
  • 97
    • 79955898451 scopus 로고    scopus 로고
    • Exploring a global pattern of e-business activities and strategic orientation
    • Suh, T. (2005). Exploring a global pattern of e-business activities and strategic orientation. Journal of American Academy of Business Cambridge, 6, pp. 309-314.
    • (2005) Journal of American Academy of Business Cambridge , vol.6 , pp. 309-314
    • Suh, T.1
  • 98
    • 70549094148 scopus 로고    scopus 로고
    • Effect of customer orientation and entrepreneurial orientation on innovativeness: evidence from the hotel industry in Switzerland
    • Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: evidence from the hotel industry in Switzerland. Tourism Management, 31, pp. 221-231.
    • (2010) Tourism Management , vol.31 , pp. 221-231
    • Tajeddini, K.1
  • 100
    • 0141888108 scopus 로고    scopus 로고
    • Towards a methodology for developing evidence informed management-knowledge by means of systematic review
    • Tranfield, D., Denyer, D. and Smart, P. (2003). Towards a methodology for developing evidence informed management-knowledge by means of systematic review. British Journal of Management, 14, pp. 207-222.
    • (2003) British Journal of Management , vol.14 , pp. 207-222
    • Tranfield, D.1    Denyer, D.2    Smart, P.3
  • 103
    • 0034424507 scopus 로고    scopus 로고
    • Strategic orientation and firm performance in an artistic environment
    • Voss, G.B. and Voss, Z.G. (2000). Strategic orientation and firm performance in an artistic environment. Journal of Marketing, 64, pp. 67-83.
    • (2000) Journal of Marketing , vol.64 , pp. 67-83
    • Voss, G.B.1    Voss, Z.G.2
  • 104
    • 45749130642 scopus 로고    scopus 로고
    • Entrepreneurial orientation, learning orientation, and firm performance
    • Wang, C.L. (2008). Entrepreneurial orientation, learning orientation, and firm performance. Entrepreneurship: Theory and Practice, 32, pp. 635-657.
    • (2008) Entrepreneurship: Theory and Practice , vol.32 , pp. 635-657
    • Wang, C.L.1
  • 105
    • 29144455898 scopus 로고    scopus 로고
    • The importance of market orientation, learning orientation, and quality orientation capabilities in TQM: an example from Taiwanese software industry
    • Wang, E.T.G. and Wei, H.L. (2005). The importance of market orientation, learning orientation, and quality orientation capabilities in TQM: an example from Taiwanese software industry. Total Quality Management and Business Excellence, 16, pp. 1161-1177.
    • (2005) Total Quality Management and Business Excellence , vol.16 , pp. 1161-1177
    • Wang, E.T.G.1    Wei, H.L.2
  • 107
    • 0012368195 scopus 로고    scopus 로고
    • The sustainability of the entrepreneurial orientation-performance relationship
    • Wiklund, J. (1999). The sustainability of the entrepreneurial orientation-performance relationship. Entrepreneurship Theory and Practice, 24, pp. 37-48.
    • (1999) Entrepreneurship Theory and Practice , vol.24 , pp. 37-48
    • Wiklund, J.1
  • 108
    • 8144222104 scopus 로고    scopus 로고
    • Entrepreneurial orientation and small business performance: a configurational approach
    • Wiklund, J. and Shepherd, D. (2005). Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing, 20, pp. 71-91.
    • (2005) Journal of Business Venturing , vol.20 , pp. 71-91
    • Wiklund, J.1    Shepherd, D.2
  • 109
    • 3242659166 scopus 로고    scopus 로고
    • An evaluation of marketing practices and market orientation in the Bulgarian wine industry
    • Zaharieva, E., Gorton, M. and Lingard, J. (2004). An evaluation of marketing practices and market orientation in the Bulgarian wine industry. Post-Communist Economies, 16, pp. 229-243.
    • (2004) Post-Communist Economies , vol.16 , pp. 229-243
    • Zaharieva, E.1    Gorton, M.2    Lingard, J.3
  • 110
    • 79951530000 scopus 로고    scopus 로고
    • Being entrepreneurial and market driven: implications for company performance
    • Zahra, S.A. (2008). Being entrepreneurial and market driven: implications for company performance. Journal of Strategy and Management, 1, pp. 125-142.
    • (2008) Journal of Strategy and Management , vol.1 , pp. 125-142
    • Zahra, S.A.1
  • 111
    • 79955897656 scopus 로고    scopus 로고
    • Field research on impacts of some organizational factors on corporate entrepreneurship and business performance in the Turkish automotive industry
    • Zehir, C. and Eren, M.S. (2007). Field research on impacts of some organizational factors on corporate entrepreneurship and business performance in the Turkish automotive industry. Journal of American Academy of Business Cambridge, 10, pp. 170-176.
    • (2007) Journal of American Academy of Business Cambridge , vol.10 , pp. 170-176
    • Zehir, C.1    Eren, M.S.2
  • 112
    • 17544383500 scopus 로고    scopus 로고
    • The effects of strategic orientations on technology- and market-based breakthrough innovations
    • Zhou, K.Z., Yim, C.K.B. and Tse, D.K. (2005). The effects of strategic orientations on technology- and market-based breakthrough innovations. Journal of Marketing, 69, pp. 42-60.
    • (2005) Journal of Marketing , vol.69 , pp. 42-60
    • Zhou, K.Z.1    Yim, C.K.B.2    Tse, D.K.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.