메뉴 건너뛰기




Volumn 12, Issue 4, 2004, Pages 219-230

Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability

Author keywords

Learning orientation; Market orientation; Market sensing capability

Indexed keywords


EID: 33745442902     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254042000308048     Document Type: Article
Times cited : (46)

References (60)
  • 1
    • 84986163153 scopus 로고    scopus 로고
    • Market orientation and performance in service firms: Role of innovation
    • Agarwal, S., ErramiHi, M.K. and Dev, C.S. (2003) Market orientation and performance in service firms: role of innovation. Journal of Services Marketing 17, 1, 68-82.
    • (2003) Journal of Services Marketing , vol.17 , Issue.1 , pp. 68-82
    • Agarwal, S.1    ErramiHi, M.K.2    Dev, C.S.3
  • 2
    • 85133443521 scopus 로고    scopus 로고
    • Marketing orientation and its determinants: An empirical analysis
    • Avlonitis, G.J and Gounaris, S.P. (1999) Marketing orientation and its determinants: an empirical analysis. European Journal of Marketing 33, 11/12, 1003-37.
    • (1999) European Journal of Marketing 33 , vol.11-12 , pp. 1003-1037
    • Avlonitis, G.J.1    Gounaris, S.P.2
  • 3
    • 22844454743 scopus 로고    scopus 로고
    • The synergistic effect of market orientation and learning orientation
    • Baker, W.E. and Sinkula, J.M. (1999) The synergistic effect of market orientation and learning orientation. Journal of the Academy of Marketing Science 27, 4, 411-27.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.4 , pp. 411-427
    • Baker, W.E.1    Sinkula, J.M.2
  • 4
    • 84896930624 scopus 로고
    • Firm resources and sustained competitive advantage
    • Barney, J.B. (1991) Firm resources and sustained competitive advantage. Journal of Management 17, 99-120.
    • (1991) Journal of Management , vol.17 , pp. 99-120
    • Barney, J.B.1
  • 5
    • 0001620554 scopus 로고    scopus 로고
    • The resource-based view of the firm: Ten years after 1991
    • Barney, J.B., Wright, M and Ketchen, D.J. Jr. (2001) The resource-based view of the firm: ten years after 1991. Journal of Management 27, 6, 625-41.
    • (2001) Journal of Management , vol.27 , Issue.6 , pp. 625-641
    • Barney, J.B.1    Wright, M.2    Ketchen, D.J.3
  • 9
    • 0009108166 scopus 로고
    • Sustainable competitive advantage in service industries: A conceptual model and research propositions
    • Bharadwaj, S.G., Varadarajan, P.R. and Fahy, J. (1993) Sustainable competitive advantage in service industries: a conceptual model and research propositions. Journal of Marketing 57, 83-99.
    • (1993) Journal of Marketing , vol.57 , pp. 83-99
    • Bharadwaj, S.G.1    Varadarajan, P.R.2    Fahy, J.3
  • 10
    • 84989103737 scopus 로고
    • Strategic resources, traits, configurations and paths to sustainable competitive advantage
    • Black, J.A. and Boal, K.B. (1994) Strategic resources, traits, configurations and paths to sustainable competitive advantage. Strategic Management Journal 15, 131-47.
    • (1994) Strategic Management Journal , vol.15 , pp. 131-147
    • Black, J.A.1    Boal, K.B.2
  • 11
    • 0001798041 scopus 로고
    • The horizontal corporation
    • Byrne, J.A. (1993) The horizontal corporation. Business Week Dec. 20.
    • (1993) Business Week Dec , pp. 20
    • Byrne, J.A.1
  • 12
    • 0033446483 scopus 로고    scopus 로고
    • Redeployment of brands, sales forces, and general marketing management expertise following horizontal acquisitions: A resource-based view
    • Capron, L. and HuUand, J. (1999) Redeployment of brands, sales forces, and general marketing management expertise following horizontal acquisitions: A resource-based view. Journal of Marketing 63(2), 41-54.
    • (1999) Journal of Marketing , vol.63 , Issue.2 , pp. 41-54
    • Capron, L.1    HuUand, J.2
  • 13
    • 84989132154 scopus 로고
    • A resource-based analysis of global competition: The case of the bearings industry
    • Collis, D.J. (1991) A resource-based analysis of global competition: the case of the bearings industry. Strategic Management Journal 12 (Summer Special Issue), 49-68.
    • (1991) Strategic Management Journal , vol.12 , pp. 49-68
    • Collis, D.J.1
  • 14
    • 0000352681 scopus 로고
    • How valuable are organisational capabilities?
    • CoUis, D.J. (1994) How valuable are organisational capabilities? Strategic Management Journal 15. 143-52.
    • (1994) Strategic Management Journal , vol.15 , pp. 143-152
    • CoUis, D.J.1
  • 15
    • 0002607378 scopus 로고
    • Assessing advantage: A framework for diagnosing competitive superiority
    • Day, G.S. and Wensley, R. (1988) Assessing advantage: a framework for diagnosing competitive superiority. Journal of Marketing 52 (April), 1-20.
    • (1988) Journal of Marketing , vol.52 , pp. 1-20
    • Day, G.S.1    Wensley, R.2
  • 16
    • 0040984002 scopus 로고
    • The capabilities of market-driven organisations
    • Day, G.S. (1994) The capabilities of market-driven organisations. Journal of Marketing 58, 4, 37-61.
    • (1994) Journal of Marketing , vol.58 , Issue.4 , pp. 37-61
    • Day, G.S.1
  • 17
    • 0012437191 scopus 로고    scopus 로고
    • What does it mean to be market-driven?
    • Day, G.S. (1998) What does it mean to be market-driven? Business Strategy Review 9, 1, 1-14.
    • (1998) Business Strategy Review , vol.9 , Issue.1 , pp. 1-14
    • Day, G.S.1
  • 18
    • 3042727477 scopus 로고    scopus 로고
    • Creating a superior customer-relating capability
    • Spring
    • Day, G.S. (2003) Creating a superior customer-relating capability. MIT Sloan Management Review 44 (3), Spring.
    • (2003) MIT Sloan Management Review , vol.44 , Issue.3
    • Day, G.S.1
  • 20
    • 84951583807 scopus 로고
    • Measuring market orientation: A multi-factor, multi-item approach
    • Deng, S. and Dart, J. (1994) Measuring market orientation: a multi-factor, multi-item approach. Journal of Marketing Management 10, 725-42.
    • (1994) Journal of Marketing Management , vol.10 , pp. 725-742
    • Deng, S.1    Dart, J.2
  • 21
    • 0000072868 scopus 로고    scopus 로고
    • Measuring market orientation: Generalisation synthesis
    • Deshpande, R. and Farley, J.U. (1998) Measuring market orientation: generalisation synthesis. Journal of Market Focused Management 2(3) 213-32.
    • (1998) Journal of Market Focused Management , vol.2 , Issue.3 , pp. 213-232
    • Deshpande, R.1    Farley, J.U.2
  • 25
    • 84996181777 scopus 로고    scopus 로고
    • Developing a market-oriented learning organisation
    • Farrell, M.A. (2000) Developing a market-oriented learning organisation. Australian Journal of Management 25(2), 201-23.
    • (2000) Australian Journal of Management , vol.25 , Issue.2 , pp. 201-223
    • Farrell, M.A.1
  • 26
    • 20344366374 scopus 로고    scopus 로고
    • Are market orientation and learning orientation necessary for superior organisational performance?
    • Farrell, M.A. and Oczkowski, E. (2002) Are market orientation and learning orientation necessary for superior organisational performance? Journal of Market-Focused Management 5, 197-217.
    • (2002) Journal of Market-Focused Management , vol.5 , pp. 197-217
    • Farrell, M.A.1    Oczkowski, E.2
  • 30
    • 2442489306 scopus 로고    scopus 로고
    • Market orientation and service firm performance a research agenda
    • Gray, B.J. and Hooley, G.J. (2002) Market orientation and service firm performance a research agenda. European Journal of Marketing 36(9/10), 980-88.
    • (2002) European Journal of Marketing , vol.36 , Issue.9-10 , pp. 980-988
    • Gray, B.J.1    Hooley, G.J.2
  • 31
    • 84986061961 scopus 로고
    • Forms of market orientation in uk companies
    • Greenley, G.E. (1995) Forms of market orientation in UK companies. Journal of Management Studies 32(1), 47-66.
    • (1995) Journal of Management Studies , vol.32 , Issue.1 , pp. 47-66
    • Greenley, G.E.1
  • 32
    • 0032355264 scopus 로고    scopus 로고
    • Market orientation and organisational performance: Is innovation a missing link?
    • Han, J.K, Kim, N. and Srivastava, K. (1998) Market orientation and organisational performance: is innovation a missing link? Journal of Marketing 62(4).
    • (1998) Journal of Marketing , vol.62 , Issue.4
    • Han, J.K.1    Kim, N.2    Srivastava, K.3
  • 33
    • 1342263611 scopus 로고    scopus 로고
    • Identifying the determinants of value creation in the market: A competence-based approach
    • Harmsen, H. and Jensen, B. (2004) Identifying the determinants of value creation in the market: a competence-based approach. Journal of Business Research 57(5), 533-647.
    • (2004) Journal of Business Research , vol.57 , Issue.5 , pp. 533-647
    • Harmsen, H.1    Jensen, B.2
  • 34
    • 0000646642 scopus 로고    scopus 로고
    • Strategic human resource management, market orientation, and organisational performance
    • Harris, L.C. and Ogbonna, E. (2001) Strategic human resource management, market orientation, and organisational performance. Journal of Business Research 51, 157-66.
    • (2001) Journal of Business Research , vol.51 , pp. 157-166
    • Harris, L.C.1    Ogbonna, E.2
  • 35
    • 0036811839 scopus 로고    scopus 로고
    • Service orientation of a retailer’s business strategy: Dimensions, antecedents, and performance outcomes
    • Homburg, C., Hoyer, W.D. and Fassnacht, M. (2002) Service orientation of a retailer’s business strategy: dimensions, antecedents, and performance outcomes. Journal of Marketing 66, 4, 86-101.
    • (2002) Journal of Marketing , vol.66 , Issue.4 , pp. 86-101
    • Homburg, C.1    Hoyer, W.D.2    Fassnacht, M.3
  • 36
    • 0009442558 scopus 로고    scopus 로고
    • Does market orientation matter? A test of the relationship between positional advantage and performance
    • Hult, G.T. and Ketchen, D.J. Jr. (2001) Does market orientation matter? A test of the relationship between positional advantage and performance. Strategic Management Journal 22, 899-906.
    • (2001) Strategic Management Journal , vol.22 , pp. 899-906
    • Hult, G.T.1    Ketchen, D.J.2
  • 38
    • 21144463066 scopus 로고
    • Market orientation: Antecedents and consequences
    • July
    • Jaworski, B. and Kohli, A. (1993) Market orientation: Antecedents and consequences. Journal of Marketing 57, July, 53-70.
    • (1993) Journal of Marketing , vol.57 , pp. 53-70
    • Jaworski, B.1    Kohli, A.2
  • 39
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions and managerial implications
    • Kohli, A. and Jaworski, B. (1990) Market orientation: the construct, research propositions and managerial implications. Journal of Marketing 54(2) 1-18.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 1-18
    • Kohli, A.1    Jaworski, B.2
  • 41
    • 84938687906 scopus 로고
    • Core capabilities and core rigidities: A paradox in managing new product development
    • Leonard-Barton, D. (1992) Core capabilities and core rigidities: a paradox in managing new product development, Strategic Management Journal 13, 111-25.
    • (1992) Strategic Management Journal , vol.13 , pp. 111-125
    • Leonard-Barton, D.1
  • 43
    • 0008562109 scopus 로고    scopus 로고
    • Another look at strategy-structure relationships: The resource-based view
    • Moingeon, B., Ramanantsoa, B., Metais, E. and Orton, J.D. (1998) Another look at strategy-structure relationships: the resource-based view. European Management Journal 16(3), 297-305.
    • (1998) European Management Journal , vol.16 , Issue.3 , pp. 297-305
    • Moingeon, B.1    Ramanantsoa, B.2    Metais, E.3    Orton, J.D.4
  • 44
    • 0002954788 scopus 로고
    • The effect of a market orientation on business profitability
    • Narver, J.C. and Slater, S.R. (1990) The effect of a market orientation on business profitability, Journal of Marketing 54(4) 20-35.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 20-35
    • Narver, J.C.1    Slater, S.R.2
  • 45
    • 0030530399 scopus 로고    scopus 로고
    • A longitudinal study of the impact of market structure, firm structure, strategy and market orientation culture on dimensions of small firm performance
    • Pelham, A.M. and Wilson, D.T. (1996) A longitudinal study of the impact of market structure, firm structure, strategy and market orientation culture on dimensions of small firm performance. Journal of the Academy of Marketing Science 24(1), 27-43.
    • (1996) Journal of the Academy of Marketing Science , vol.24 , Issue.1 , pp. 27-43
    • Pelham, A.M.1    Wilson, D.T.2
  • 48
    • 0035529252 scopus 로고    scopus 로고
    • Is the resource-based ‘view’ a useful perspective for strategic management research?
    • Priem, R.L. and Butler, J.E. (2001) Is the resource-based ‘view’ a useful perspective for strategic management research? Academy of Management Review 26 (January), 22-40.
    • (2001) Academy of Management Review , vol.26 , pp. 22-40
    • Priem, R.L.1    Butler, J.E.2
  • 49
    • 2442495694 scopus 로고    scopus 로고
    • Marketing planning, market orientation and business performance
    • Pulendran, S., Speed, R and Widing, R.E. (2003) Marketing planning, market orientation and business performance. European Journal of Marketing 3/4, 476-97.
    • (2003) European Journal of Marketing , vol.3-4 , pp. 476-497
    • Pulendran, S.1    Speed, R.2    Widing, R.E.3
  • 50
    • 7744228084 scopus 로고
    • Developing a market orientation: An organisational strategy perspective
    • Ruekert, R.W. (1992) Developing a market orientation: an organisational strategy perspective. International Journal of Research in Marketing 9, 225-45.
    • (1992) International Journal of Research in Marketing , vol.9 , pp. 225-245
    • Ruekert, R.W.1
  • 51
    • 0036684581 scopus 로고    scopus 로고
    • Edith penrose’s contribution to the resource-based view of strategic management
    • Rugman, A.M. and Verbeke, A. (2002) Edith Penrose’s contribution to the resource-based view of strategic management. Strategic Management Journal 23, 8, 769-80.
    • (2002) Strategic Management Journal , vol.23 , Issue.8 , pp. 769-780
    • Rugman, A.M.1    Verbeke, A.2
  • 53
    • 84992988776 scopus 로고
    • Market orientation and the learning organisation
    • Slater, S.F. and Narver, J.C. (1995) Market orientation and the learning organisation. Journal of Marketing 59(3), 63.
    • (1995) Journal of Marketing , vol.59 , Issue.3 , pp. 63
    • Slater, S.F.1    Narver, J.C.2
  • 54
    • 0011899406 scopus 로고    scopus 로고
    • The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
    • Srivastava, R.K., Fahey, L. and Christensen, H.K. (2001) The resource-based view and marketing: the role of market-based assets in gaining competitive advantage. Journal of Management 27, 6, 777-802.
    • (2001) Journal of Management , vol.27 , Issue.6 , pp. 777-802
    • Srivastava, R.K.1    Fahey, L.2    Christensen, H.K.3
  • 55
    • 0342775775 scopus 로고    scopus 로고
    • Dynamic capabilities and strategic management
    • Teece, D.J., Pisano, G. and Shuen, A. (1997) Dynamic capabilities and strategic management. Strategic Management Journal 18(7), 509-33.
    • (1997) Strategic Management Journal , vol.18 , Issue.7 , pp. 509-533
    • Teece, D.J.1    Pisano, G.2    Shuen, A.3
  • 56
    • 84986169831 scopus 로고    scopus 로고
    • Drivers of market orientation and performance in service firms
    • Van Egeren, M. and O’Connor, S. (1998) Drivers of market orientation and performance in service firms. Journal of Services Marketing 12(1), 39-58.
    • (1998) Journal of Services Marketing , vol.12 , Issue.1 , pp. 39-58
    • Van Egeren, M.1    O’Connor, S.2
  • 57
    • 84996261141 scopus 로고    scopus 로고
    • The capabilities and performance advantages of market-driven firms: An empirical investigation
    • Vorhies, D.W. and Harker, M. (2000) The capabilities and performance advantages of market-driven firms: an empirical investigation. Australian Journal of Marketing 25(2), 145-71.
    • (2000) Australian Journal of Marketing , vol.25 , Issue.2 , pp. 145-171
    • Vorhies, D.W.1    Harker, M.2
  • 59
    • 35548943500 scopus 로고
    • The rediscovery of the marketing concept
    • Webster, F.E. Jr (1988) The rediscovery of the marketing concept. Business Horizons May-June, 29-39.
    • (1988) Business Horizons May-June , pp. 29-39
    • Webster, F.E.1
  • 60
    • 84989133012 scopus 로고
    • A resource-based view of the firm
    • Wernefelt, B (1984) A resource-based view of the firm. Strategic Management Journal 5(2), 171-80.
    • (1984) Strategic Management Journal , vol.5 , Issue.2 , pp. 171-180
    • Wernefelt, B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.