No such thing as market orientation - a call for no more papers

Management Decision

Volumn 36, Issue 9, 1998, Pages 598-609

  Henderson, Steven ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Market orientation; Marketing; Strategy

Indexed keywords

EID: 84992933507     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749810239487     Document Type: Article

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