The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms

Industrial Marketing Management

Volumn 35, Issue 3, 2006, Pages 336-347

  Li, Yuan ^a   Liu, Yi ^a   Zhao, Yongbin ^a  

^a XI'AN JIAOTONG UNIVERSITY   (China)

Author keywords

Entrepreneurship orientation; Internal control; Market orientation; New product development

Indexed keywords

EID: 33644816575     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.05.016     Document Type: Article

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