Understanding the antecedents of collateral learning in new product alliances

International Journal of Research in Marketing

Volumn 25, Issue 3, 2008, Pages 192-200

  Lee, Ruby P ^a   Johnson, Jean L ^b   Grewal, Rajdeep ^c  

^a FLORIDA STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Collateral learning; New product development; Strategic alliances

Indexed keywords

EID: 49749094001     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.03.002     Document Type: Article

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