The antecedents and consequences of manufacturer-distributor cooperation: An empirical test in the U.S. and Japan

Journal of the Academy of Marketing Science

Volumn 36, Issue 2, 2008, Pages 215-233

  Song, Michael ^a   Di Benedetto, C Anthony ^b   Zhao, Yushan ^c  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

Author keywords

Cross national; Japan; Manufacturer distributor cooperation; Optimal level of cooperation; Strategic type; United states

Indexed keywords

EID: 75749134856     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0074-9     Document Type: Article

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