Does academic research help or hurt MBA programs?

Journal of Marketing

Volumn 72, Issue 5, 2008, Pages 31-49

  Mitra, Debanjan ^a   Golder, Peter N ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Academic research; Education; Long term effects; MBA programs; Nonprofit organizations; Perceived quality; Service quality

Indexed keywords

EID: 53549109182     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.5.31     Document Type: Article

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