Effectiveness of In-Store Displays in a Virtual Store Environment

Journal of Retailing

Volumn 87, Issue 1, 2011, Pages 75-89

  Breugelmans, Els ^a,b   Campo, Katia ^a,b  

^a Department of Business Studies of Lessius University College ^*  (Belgium)

^b UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

In store displays; Market share models; Online grocery shopping; Online retailing

Indexed keywords

EID: 79952818525     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.09.003     Document Type: Article

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