Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

International Journal of Internet Marketing and Advertising

Volumn 1, Issue 1, 2004, Pages 38-61

  Andrews, Rick L ^a   Currim, Imran S ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

latent class model; logit; online shopping

Indexed keywords

EID: 34247642949     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2004.003689     Document Type: Article

References (26)

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