Research note: Point-of-purchase display and brand sales

International Review of Retail, Distribution and Consumer Research

Volumn 13, Issue 1, 2003, Pages 77-98

  East, Robert ^a   Williamson, Michael ^a   Eftichiadou, Vicki ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Display; Point of sale; Synergy

Indexed keywords

EID: 84876301978     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396032000051701     Document Type: Article

References (0)