Are sale signs less effective when more products have them?

Marketing Science

Volumn 20, Issue 2, 2001, Pages 121-142

  Anderson, Eric T ^a   Simester, Duncan I ^a  

^a NONE

Author keywords

Credibility; Fashion products; Promotions; Retail pricing; Sale signs; Signaling

Indexed keywords

EID: 0035285414     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.20.2.121.10194     Document Type: Article

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