Integrated model of export activity: Analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

Journal of Marketing Theory and Practice

Volumn 19, Issue 2, 2011, Pages 187-204

  Navarro, Antonio ^a   Acedo, Francisco J ^a   Losada, Fernando ^b   Ruzo, Emilio ^c  

^a UNIVERSITY OF SEVILLE   (Spain)

^b University of Santiago de Compastela   (Spain)

^c UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952781109     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190205     Document Type: Article

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