Extending Marketing Activities and Strategies from Domestic to Foreign Markets

Journal of Global Marketing

Volumn 16, Issue 3, 2003, Pages 105-129

  Albaum, Gerald ^a,b   Tse, David K ^c   Hozier Jr , George C ^d   Baker, Kenneth G ^a  

^a UNIVERSITY OF NEW MEXICO   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

^d NONE

Author keywords

Export; Extension; Hong Kong; Market entry; Marketing strategies; Standardization

Indexed keywords

EID: 0347698578     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v16n03_06     Document Type: Review

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