메뉴 건너뛰기




Volumn 24, Issue 2, 2007, Pages 144-163

Market orientation, international business relationships and perceived export performance

Author keywords

Cross cultural studies; Exports; International business; Market orientation

Indexed keywords


EID: 33947258287     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710741794     Document Type: Article
Times cited : (108)

References (97)
  • 1
    • 84948476454 scopus 로고
    • Management influences on export performance: A review of the empirical literature 1978-88
    • Aaby, N.E. and Slater, S.F. (1989), "Management influences on export performance: a review of the empirical literature 1978-88", International Marketing Review, Vol. 6 No. 4, pp. 7-25.
    • (1989) International Marketing Review , vol.6 , Issue.4 , pp. 7-25
    • Aaby, N.E.1    Slater, S.F.2
  • 3
    • 0002855029 scopus 로고
    • Socio-cultural distance and the choice of joint ventures: A contingency perspective
    • Agarwal, S. (1994), "Socio-cultural distance and the choice of joint ventures: a contingency perspective", Journal of International Marketing, Vol. 2 No. 2, pp. 63-80.
    • (1994) Journal of International Marketing , vol.2 , Issue.2 , pp. 63-80
    • Agarwal, S.1
  • 4
    • 0002672359 scopus 로고
    • A model of distributor firm and manufacturer firm working partnerships
    • Anderson, J.C. and Narus, J.A. (1990), "A model of distributor firm and manufacturer firm working partnerships", Journal of Marketing, Vol. 54 No. 1, pp. 42-58.
    • (1990) Journal of Marketing , vol.54 , Issue.1 , pp. 42-58
    • Anderson, J.C.1    Narus, J.A.2
  • 5
    • 0000357545 scopus 로고
    • Estimating nonresponse bias in mail surveys
    • Armstrong, J.S. and Overton, T.S. (1977), "Estimating nonresponse bias in mail surveys", Journal of Marketing Research, Vol. 14 No. 3, pp. 396-402.
    • (1977) Journal of Marketing Research , vol.14 , Issue.3 , pp. 396-402
    • Armstrong, J.S.1    Overton, T.S.2
  • 6
    • 0034339442 scopus 로고    scopus 로고
    • Export strategies and performance of firms from emerging economies: Evidence from Brazil, Chile, and Mexico
    • Aulakh, P.S., Kotabe, M. and Teegen, H. (2000), "Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico", Academy of Management Journal, Vol. 43 No. 3, pp. 342-61.
    • (2000) Academy of Management Journal , vol.43 , Issue.3 , pp. 342-61
    • Aulakh, P.S.1    Kotabe, M.2    Teegen, H.3
  • 7
    • 22444454569 scopus 로고    scopus 로고
    • The impact of suppliers' perceptions of reseller market orientation on key relationship constructs
    • Baker, T.L., Simpson, P.M. and Siguaw, J.A. (1999), "The impact of suppliers' perceptions of reseller market orientation on key relationship constructs", Journal of the Academy of Marketing Science, Vol. 27 No. 1, pp. 50-7.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.1 , pp. 50-7
    • Baker, T.L.1    Simpson, P.M.2    Siguaw, J.A.3
  • 9
    • 0002650015 scopus 로고
    • Power in the channel of distribution
    • Stern, L.W. Houghton-Mifflin Company Boston, MA
    • Beier, F. and Stern, L.W. (1969), "Power in the channel of distribution", in Stern, L.W. (Ed.), Distribution Channels: Behavioral Dimensions, Houghton-Mifflin Company, Boston, MA, pp. 92-116.
    • (1969) Distribution Channels: Behavioral Dimensions , pp. 92-116
    • Beier, F.1    Stern, L.W.2
  • 10
    • 0002082795 scopus 로고
    • Evaluating export middlemen in alternative channel structures
    • Bello, D.C., Urban, D.J. and Verhage, B.J. (1991), "Evaluating export middlemen in alternative channel structures", International Marketing Review, Vol. 8 No. 5, pp. 49-64.
    • (1991) International Marketing Review , vol.8 , Issue.5 , pp. 49-64
    • Bello, D.C.1    Urban, D.J.2    Verhage, B.J.3
  • 12
    • 84986172703 scopus 로고    scopus 로고
    • Market orientation, trust and satisfaction in dyadic relationships: A manufacturer-retailer analysis
    • Bigné, E. and Blesa, A. (2003), "Market orientation, trust and satisfaction in dyadic relationships: a manufacturer-retailer analysis", International Journal of Retail & Distribution Management, Vol. 31 No. 11, pp. 574-90.
    • (2003) International Journal of Retail & Distribution Management , vol.31 , Issue.11 , pp. 574-90
    • Bigné, E.1    Blesa, A.2
  • 13
    • 85135341664 scopus 로고    scopus 로고
    • Market orientation: An antecedent to the industrial manufacturer's power
    • Bigné, E., Blesa, A., Küster, I. and Andreu, L. (2004), "Market orientation: an antecedent to the industrial manufacturer's power", European Journal of Marketing, Vol. 38 Nos 1/2, pp. 175-93.
    • (2004) European Journal of Marketing , vol.38 , Issue.12 , pp. 175-93
    • Bigné, E.1    Blesa, A.2    Küster, I.3    Andreu, L.4
  • 14
    • 20344386946 scopus 로고    scopus 로고
    • The effect of market orientation on dependence and satisfaction in dyadic relationships
    • Blesa, A. and Bigné, E. (2005), "The effect of market orientation on dependence and satisfaction in dyadic relationships", Marketing Intelligence & Planning, Vol. 23 No. 3, pp. 249-65.
    • (2005) Marketing Intelligence & Planning , vol.23 , Issue.3 , pp. 249-65
    • Blesa, A.1    Bigné, E.2
  • 16
    • 85132436272 scopus 로고
    • The relationship between firm size and export intensity
    • Bonaccorsi, A. (1992), "The relationship between firm size and export intensity", Journal of International Business Studies, Vol. 23, pp. 605-30.
    • (1992) Journal of International Business Studies , vol.23 , pp. 605-30
    • Bonaccorsi, A.1
  • 17
    • 0001233581 scopus 로고
    • Alternative ways of assessing model fit
    • Long, J.S. Sage Newbury Park, CA
    • Browne, M.W. and Cudeck, R. (1993), "Alternative ways of assessing model fit", in Long, J.S. (Ed.), Testing Structural Equation Models, Sage, Newbury Park, CA, pp. 445-55.
    • (1993) Testing Structural Equation Models , pp. 445-55
    • Browne, M.W.1    Cudeck, R.2
  • 18
    • 84946311104 scopus 로고
    • Narver and Slater, Kohli and Jaworski and the market orientation construct: Integration and internationalization
    • Cadogan, J.W. and Diamantopoulos, A. (1995), "Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization", Journal of Strategic Marketing, Vol. 3 No. 1, pp. 41-60.
    • (1995) Journal of Strategic Marketing , vol.3 , Issue.1 , pp. 41-60
    • Cadogan, J.W.1    Diamantopoulos, A.2
  • 19
    • 0033265113 scopus 로고    scopus 로고
    • A measure of export market orientation: Scale development and cross-cultural validation
    • Cadogan, J.W., Diamantopoulos, A. and de Mortanges, C.P. (1999), "A measure of export market orientation: scale development and cross-cultural validation", Journal of International Business Studies, Vol. 30 No. 4, pp. 689-707.
    • (1999) Journal of International Business Studies , vol.30 , Issue.4 , pp. 689-707
    • Cadogan, J.W.1    Diamantopoulos, A.2    De Mortanges, C.P.3
  • 20
    • 2942685519 scopus 로고    scopus 로고
    • A meta-analysis of the relationship between market orientation and business performance: Evidence from five continents
    • Cano, C.R., Carrillat, F.A. and Jaramillo, F. (2004), "A meta-analysis of the relationship between market orientation and business performance: evidence from five continents", International Journal of Research in Marketing, Vol. 21 No. 2, pp. 179-200.
    • (2004) International Journal of Research in Marketing , vol.21 , Issue.2 , pp. 179-200
    • Cano, C.R.1    Carrillat, F.A.2    Jaramillo, F.3
  • 21
    • 0442264213 scopus 로고
    • Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures
    • Cavusgil, S.T. and Zou, S. (1994), "Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures", Journal of Marketing, Vol. 58 No. 1, pp. 1-21.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 1-21
    • Cavusgil, S.T.1    Zou, S.2
  • 22
    • 0542446508 scopus 로고    scopus 로고
    • International joint ventures in East Asia: An exploratory study
    • Chan, P.S. (1996), "International joint ventures in East Asia: an exploratory study", American Business Review, Vol. 14 No. 2, pp. 19-23.
    • (1996) American Business Review , vol.14 , Issue.2 , pp. 19-23
    • Chan, P.S.1
  • 24
    • 0442263346 scopus 로고    scopus 로고
    • Market orientation in Ivory Coast: Measurement validity and organizational antecedents in a sub-Saharan African economy
    • Chelariu, C., Ouattarra, A. and Dadzie, K.Q. (2002), "Market orientation in Ivory Coast: measurement validity and organizational antecedents in a sub-Saharan African economy", Journal of Business & Industrial Marketing, Vol. 17 No. 6, pp. 456-70.
    • (2002) Journal of Business & Industrial Marketing , vol.17 , Issue.6 , pp. 456-70
    • Chelariu, C.1    Ouattarra, A.2    Dadzie, K.Q.3
  • 25
    • 0001909294 scopus 로고
    • International marketing and market orientation: An early conceptual attempt at integration
    • Dalgic, T. (1994), "International marketing and market orientation: an early conceptual attempt at integration", Advances in International Marketing, Vol. 6, pp. 69-81.
    • (1994) Advances in International Marketing , vol.6 , pp. 69-81
    • Dalgic, T.1
  • 26
    • 0001487639 scopus 로고
    • Organizational culture and marketing: Defining the research agenda
    • Deshpandé, R. and Farley, J.U. (1989), "Organizational culture and marketing: defining the research agenda", Journal of Marketing, Vol. 53 No. 1, pp. 3-15.
    • (1989) Journal of Marketing , vol.53 , Issue.1 , pp. 3-15
    • Deshpandé, R.1    Farley, J.U.2
  • 27
    • 1242344793 scopus 로고    scopus 로고
    • Organizational culture, market orientation, innovativeness, and firm performance: An international research odyssey
    • Deshpandé, R. and Farley, J.U. (2003), "Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey", International Journal of Research in Marketing, Vol. 21 No. 1, pp. 3-22.
    • (2003) International Journal of Research in Marketing , vol.21 , Issue.1 , pp. 3-22
    • Deshpandé, R.1    Farley, J.U.2
  • 29
    • 84989135218 scopus 로고
    • Measuring organizational performance in the absence of objective measures: The case of the privately held firm and conglomerate business unit
    • Dess, G.G. and Robinson, R.B. Jr (1984), "Measuring organizational performance in the absence of objective measures: the case of the privately held firm and conglomerate business unit", Strategic Management Journal, Vol. 5 No. 3, pp. 265-73.
    • (1984) Strategic Management Journal , vol.5 , Issue.3 , pp. 265-73
    • Dess, G.G.1    Robinson Jr., R.B.2
  • 30
    • 0010740207 scopus 로고    scopus 로고
    • Internationalizing the market orientation construction: An in-depth interview approach
    • Diamantopoulos, A. and Cadogan, J.W. (1996), "Internationalizing the market orientation construction: an in-depth interview approach", Journal of Strategic Marketing, Vol. 4 No. 1, pp. 23-52.
    • (1996) Journal of Strategic Marketing , vol.4 , Issue.1 , pp. 23-52
    • Diamantopoulos, A.1    Cadogan, J.W.2
  • 32
    • 0037893508 scopus 로고    scopus 로고
    • Linking business relationships to marketing strategy and export performance: A proposed conceptual framework
    • Evangelista, F. (1996), "Linking business relationships to marketing strategy and export performance: a proposed conceptual framework", Advances in International Marketing, Vol. 8, pp. 59-83.
    • (1996) Advances in International Marketing , vol.8 , pp. 59-83
    • Evangelista, F.1
  • 33
    • 0442329993 scopus 로고    scopus 로고
    • Psychic distance and the performance of international retailers: A suggested theoretical framework
    • Evans, J., Treadgold, A. and Mavondo, F. (2000), "Psychic distance and the performance of international retailers: a suggested theoretical framework", International Marketing Review, Vol. 17 Nos 4/5, pp. 373-91.
    • (2000) International Marketing Review , vol.17 , Issue.45 , pp. 373-91
    • Evans, J.1    Treadgold, A.2    Mavondo, F.3
  • 34
    • 0006167836 scopus 로고    scopus 로고
    • An analysis of the MKTOR and MARKOR measures of market orientation: An Australian perspective
    • Farrell, M.A. and Oczkowski, E. (1997), "An analysis of the MKTOR and MARKOR measures of market orientation: an Australian perspective", Marketing Bulletin, Vol. 8, pp. 30-49.
    • (1997) Marketing Bulletin , vol.8 , pp. 30-49
    • Farrell, M.A.1    Oczkowski, E.2
  • 35
    • 1542563234 scopus 로고    scopus 로고
    • The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship
    • Farrelly, F. and Quester, P. (2003), "The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationship", European Journal of Marketing, Vol. 37 Nos 3/4, pp. 530-53.
    • (2003) European Journal of Marketing , vol.37 , Issue.34 , pp. 530-53
    • Farrelly, F.1    Quester, P.2
  • 36
    • 84952631596 scopus 로고
    • The development of buyer-seller relationships in industrial markets
    • Ford, D. (1980), "The development of buyer-seller relationships in industrial markets", European Journal of Marketing, Vol. 14 Nos 5/6, pp. 339-53.
    • (1980) European Journal of Marketing , vol.14 , Issue.56 , pp. 339-53
    • Ford, D.1
  • 37
    • 0000450129 scopus 로고
    • Buyer-seller relationships in international industrial markets
    • Ford, D. (1984), "Buyer-seller relationships in international industrial markets", Industrial Marketing Management, Vol. 13 No. 2, pp. 101-12.
    • (1984) Industrial Marketing Management , vol.13 , Issue.2 , pp. 101-12
    • Ford, D.1
  • 38
    • 22644450074 scopus 로고    scopus 로고
    • Organizing and managing channels of distribution
    • Frazier, G.L. (1999), "Organizing and managing channels of distribution", Journal of the Academy of Marketing Science, Vol. 27 No. 2, pp. 226-40.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.2 , pp. 226-40
    • Frazier, G.L.1
  • 39
    • 0001942405 scopus 로고    scopus 로고
    • Market orientation and corporate success: Findings from Germany
    • Fritz, W. (1996), "Market orientation and corporate success: findings from Germany", European Journal of Marketing, Vol. 30 No. 8, pp. 59-74.
    • (1996) European Journal of Marketing , vol.30 , Issue.8 , pp. 59-74
    • Fritz, W.1
  • 41
    • 3042920778 scopus 로고
    • The impact of environmental/situational forces on industrial channel management
    • Gaski, J.F. (1984), "The impact of environmental/situational forces on industrial channel management", European Journal of Marketing, Vol. 23 No. 2, pp. 15-30.
    • (1984) European Journal of Marketing , vol.23 , Issue.2 , pp. 15-30
    • Gaski, J.F.1
  • 42
    • 84981988594 scopus 로고
    • Market orientation and company performance: Empirical evidence from UK companies
    • Greenley, G.E. (1995), "Market orientation and company performance: empirical evidence from UK companies", British Journal of Management, Vol. 6 No. 1, pp. 1-13.
    • (1995) British Journal of Management , vol.6 , Issue.1 , pp. 1-13
    • Greenley, G.E.1
  • 43
    • 4444325846 scopus 로고    scopus 로고
    • Importers' relationships with exporters: Does culture matter?
    • Ha, J., Karande, K. and Singhapakdi, A. (2004), "Importers' relationships with exporters: does culture matter?", International Marketing Review, Vol. 21 No. 4, pp. 447-61.
    • (2004) International Marketing Review , vol.21 , Issue.4 , pp. 447-61
    • Ha, J.1    Karande, K.2    Singhapakdi, A.3
  • 44
    • 0002475557 scopus 로고
    • An assessment of channel behavior in an alternative structural arrangement: The international joint venture
    • Habib, G.M. and Burnett, J.J. (1989), "An assessment of channel behavior in an alternative structural arrangement: the international joint venture", International Marketing Review, Vol. 6 No. 6, pp. 7-21.
    • (1989) International Marketing Review , vol.6 , Issue.6 , pp. 7-21
    • Habib, G.M.1    Burnett, J.J.2
  • 45
    • 84989072177 scopus 로고
    • How strategy-marketing process can make a difference
    • Hart, S. and Banbury, C. (1994), "How strategy-marketing process can make a difference", Strategic Management Journal, Vol. 15 No. 5, pp. 251-70.
    • (1994) Strategic Management Journal , vol.15 , Issue.5 , pp. 251-70
    • Hart, S.1    Banbury, C.2
  • 46
    • 0030376639 scopus 로고    scopus 로고
    • Business networks and cooperation in international business relationships
    • Holm, D.B., Eriksson, K. and Johannson, J. (1996), "Business networks and cooperation in international business relationships", Journal of International Business Studies, Vol. 27 No. 5, pp. 1033-53.
    • (1996) Journal of International Business Studies , vol.27 , Issue.5 , pp. 1033-53
    • Holm, D.B.1    Eriksson, K.2    Johannson, J.3
  • 48
    • 21144463066 scopus 로고
    • Market orientation: Antecedents and consequences
    • Jaworski, B.J. and Kohli, K.A. (1993), "Market orientation: antecedents and consequences", Journal of Marketing, Vol. 57 No. 3, pp. 53-70.
    • (1993) Journal of Marketing , vol.57 , Issue.3 , pp. 53-70
    • Jaworski, B.J.1    Kohli, K.A.2
  • 49
    • 0041004259 scopus 로고
    • Importing problems experienced by distributors: The importance of level-of-import development
    • Katsikeas, C.S. and Dalgic, T. (1995), "Importing problems experienced by distributors: the importance of level-of-import development", Journal of International Marketing, Vol. 3 No. 2, pp. 51-70.
    • (1995) Journal of International Marketing , vol.3 , Issue.2 , pp. 51-70
    • Katsikeas, C.S.1    Dalgic, T.2
  • 50
    • 0002338970 scopus 로고
    • The relationship between exporters from a developing country and importers based in a developed country: Conflict considerations
    • Katsikeas, C.S. and Piercy, N.E. (1991), "The relationship between exporters from a developing country and importers based in a developed country: conflict considerations", European Journal of Marketing, Vol. 25 No. 1, pp. 6-18.
    • (1991) European Journal of Marketing , vol.25 , Issue.1 , pp. 6-18
    • Katsikeas, C.S.1    Piercy, N.E.2
  • 51
    • 17544382057 scopus 로고    scopus 로고
    • Market orientation: A meta-analytical review and assessment of its antecedents and impact on performance
    • Kirca, A.H., Jayachandran, S. and Bearden, W.O. (2005), "Market orientation: a meta-analytical review and assessment of its antecedents and impact on performance", Journal of Marketing, Vol. 69 No. 2, pp. 24-41.
    • (2005) Journal of Marketing , vol.69 , Issue.2 , pp. 24-41
    • Kirca, A.H.1    Jayachandran, S.2    Bearden, W.O.3
  • 52
    • 84948209925 scopus 로고
    • Relationships among organizational characteristics, marketing strategy and export performance
    • Koh, A.C. (1991), "Relationships among organizational characteristics, marketing strategy and export performance", International Marketing Review, Vol. 8 No. 3, pp. 46-60.
    • (1991) International Marketing Review , vol.8 , Issue.3 , pp. 46-60
    • Koh, A.C.1
  • 53
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions, and managerial implications
    • Kohli, A.K. and Jaworski, B.J. (1990), "Market orientation: the construct, research propositions, and managerial implications", Journal of Marketing, Vol. 54 No. 2, pp. 1-18.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 57
    • 0141431950 scopus 로고    scopus 로고
    • A synthesis of contemporary market orientation perspectives
    • Lafferty, B.A. and Hult, G.T.M. (2001), "A synthesis of contemporary market orientation perspectives", European Journal of Marketing, Vol. 57 No. 3, pp. 53-70.
    • (2001) European Journal of Marketing , vol.57 , Issue.3 , pp. 53-70
    • Lafferty, B.A.1    Hult, G.T.M.2
  • 58
    • 33947242585 scopus 로고    scopus 로고
    • The influence of employee characteristics on market orientation
    • Lancaster, G. and van der Velden, H. (2004), "The influence of employee characteristics on market orientation", The International Journal of Marketing, Vol. 25 No. 1, pp. 6-18.
    • (2004) The International Journal of Marketing , vol.25 , Issue.1 , pp. 6-18
    • Lancaster, G.1    Van Der Velden, H.2
  • 59
    • 0043238340 scopus 로고
    • The exporter-importer dyad - An investigation
    • Leonidou, L.C. (1989a), "The exporter-importer dyad - an investigation", Journal of Managerial Psychology, Vol. 4 No. 2, pp. 17-23.
    • (1989) Journal of Managerial Psychology , vol.4 , Issue.2 , pp. 17-23
    • Leonidou, L.C.1
  • 60
    • 0011415116 scopus 로고
    • Behavioral aspects of the importer-exporter relationship: The case of Cypriot exporters and British importers
    • Leonidou, L.C. (1989b), "Behavioral aspects of the importer-exporter relationship: the case of Cypriot exporters and British importers", European Journal of Marketing, Vol. 23 No. 7, pp. 17-33.
    • (1989) European Journal of Marketing , vol.23 , Issue.7 , pp. 17-33
    • Leonidou, L.C.1
  • 61
    • 0037555538 scopus 로고    scopus 로고
    • Behavioral aspects of international buyer-seller relationships: Their association with export involvement
    • Leonidou, L.C. and Kaleka, A.A. (1998), "Behavioral aspects of international buyer-seller relationships: their association with export involvement", International Marketing Review, Vol. 15 No. 5, pp. 373-97.
    • (1998) International Marketing Review , vol.15 , Issue.5 , pp. 373-97
    • Leonidou, L.C.1    Kaleka, A.A.2
  • 62
    • 2942639659 scopus 로고    scopus 로고
    • Building successful export business relationships: A behavioral perspective
    • Leonidou, L.C., Katsikeas, C.S. and Hadjimarcou, J. (2002), "Building successful export business relationships: a behavioral perspective", Journal of Marketing, Vol. 10 No. 3, pp. 96-115.
    • (2002) Journal of Marketing , vol.10 , Issue.3 , pp. 96-115
    • Leonidou, L.C.1    Katsikeas, C.S.2    Hadjimarcou, J.3
  • 63
    • 0002377388 scopus 로고
    • Assessing cross-national relationships: How Mexican distributors rate US manufacturers
    • Leuthesser, L., LaBahn, D.W. and Harich, K.R. (1995), "Assessing cross-national relationships: how Mexican distributors rate US manufacturers", Industrial Marketing Management, Vol. 24 No. 1, pp. 61-8.
    • (1995) Industrial Marketing Management , vol.24 , Issue.1 , pp. 61-8
    • Leuthesser, L.1    Labahn, D.W.2    Harich, K.R.3
  • 64
    • 0002288096 scopus 로고
    • Marketing myopia
    • Levitt, T. (1960), "Marketing myopia", Harvard Business Review, Vol. 38 No. 4, pp. 45-56.
    • (1960) Harvard Business Review , vol.38 , Issue.4 , pp. 45-56
    • Levitt, T.1
  • 65
    • 0038592384 scopus 로고
    • Antecedents of export channel relationships between exporters from a developing country and foreign importers
    • Llanes, V.A. and Melgar, I.E. (1993), "Antecedents of export channel relationships between exporters from a developing country and foreign importers", Multinational Business Review, Vol. 1 No. 1, pp. 27-37.
    • (1993) Multinational Business Review , vol.1 , Issue.1 , pp. 27-37
    • Llanes, V.A.1    Melgar, I.E.2
  • 66
    • 79952941578 scopus 로고
    • Successful export marketing management: Some empirical evidence
    • Madsen, T.K. (1989), "Successful export marketing management: some empirical evidence", International Marketing Review, Vol. 6 No. 4, pp. 20-35.
    • (1989) International Marketing Review , vol.6 , Issue.4 , pp. 20-35
    • Madsen, T.K.1
  • 67
    • 6944242560 scopus 로고    scopus 로고
    • A conceptual and empirical comparison of three market orientation scales
    • Matsuno, K., Mentzer, J.T. and Rentz, J.O. (2005), "A conceptual and empirical comparison of three market orientation scales", Journal of Business Research, Vol. 58 No. 1, pp. 1-7.
    • (2005) Journal of Business Research , vol.58 , Issue.1 , pp. 1-7
    • Matsuno, K.1    Mentzer, J.T.2    Rentz, J.O.3
  • 68
    • 0442267965 scopus 로고    scopus 로고
    • Activating the marketing concept in a global context: An MNC country managers' perspective
    • Nakata, C. (2002), "Activating the marketing concept in a global context: an MNC country managers' perspective", International Marketing Review, Vol. 19 No. 1, pp. 39-64.
    • (2002) International Marketing Review , vol.19 , Issue.1 , pp. 39-64
    • Nakata, C.1
  • 69
    • 84989141944 scopus 로고
    • Entrepreneurship and the concept of fit: A model and empirical tests
    • Naman, J.L. and Slevin, D.P. (1993), "Entrepreneurship and the concept of fit: a model and empirical tests", Strategic Management Journal, Vol. 14 No. 2, pp. 137-54.
    • (1993) Strategic Management Journal , vol.14 , Issue.2 , pp. 137-54
    • Naman, J.L.1    Slevin, D.P.2
  • 70
    • 0002954788 scopus 로고
    • The effect of a market orientation on business profitability
    • Narver, J.C. and Slater, S.F. (1990a), "The effect of a market orientation on business profitability", Journal of Marketing, Vol. 54 No. 4, pp. 20-35.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 20-35
    • Narver, J.C.1    Slater, S.F.2
  • 71
    • 0000647920 scopus 로고
    • Additional thoughts on the measurement of market orientation: A comment on Deshpandé and Farley
    • Narver, J.C. and Slater, S.F. (1990b), "Additional thoughts on the measurement of market orientation: a comment on Deshpandé and Farley", Journal of Market Focused Management, Vol. 2 No. 4, pp. 233-6.
    • (1990) Journal of Market Focused Management , vol.2 , Issue.4 , pp. 233-6
    • Narver, J.C.1    Slater, S.F.2
  • 72
    • 0007250432 scopus 로고    scopus 로고
    • An empirical examination of the role of 'closeness' in industrial buyer-seller relationships
    • Nielsen, C.C. (1998), "An empirical examination of the role of 'closeness' in industrial buyer-seller relationships", European Journal of Marketing, Vol. 32 Nos 5/6, pp. 441-63.
    • (1998) European Journal of Marketing , vol.32 , Issue.56 , pp. 441-63
    • Nielsen, C.C.1
  • 73
  • 76
    • 0030553161 scopus 로고    scopus 로고
    • Influences on foreign equity ownership level in joint ventures in China
    • Pan, Y. (1996), "Influences on foreign equity ownership level in joint ventures in China", Journal of International Business Studies, Vol. 27 No. 1, pp. 1-26.
    • (1996) Journal of International Business Studies , vol.27 , Issue.1 , pp. 1-26
    • Pan, Y.1
  • 77
    • 84989064928 scopus 로고
    • The impact of grand strategy and planning formality on financial performance
    • Pearce, J.A. and Robbins, R.B. (1987), "The impact of grand strategy and planning formality on financial performance", Strategic Management Journal, Vol. 8 No. 2, pp. 125-34.
    • (1987) Strategic Management Journal , vol.8 , Issue.2 , pp. 125-34
    • Pearce, J.A.1    Robbins, R.B.2
  • 79
    • 0007116924 scopus 로고    scopus 로고
    • Factors affecting the adoption of market orientation: The case of Thailand
    • Powpaka, S. (1998), "Factors affecting the adoption of market orientation: the case of Thailand", Journal of International Marketing, Vol. 6 No. 1, pp. 33-55.
    • (1998) Journal of International Marketing , vol.6 , Issue.1 , pp. 33-55
    • Powpaka, S.1
  • 80
    • 84992969163 scopus 로고    scopus 로고
    • An examination of the consequences of market orientation in China
    • Qu, R. and Ennew, C.T. (2003), "An examination of the consequences of market orientation in China", Journal of Strategic Marketing, Vol. 11 No. 3, pp. 201-14.
    • (2003) Journal of Strategic Marketing , vol.11 , Issue.3 , pp. 201-14
    • Qu, R.1    Ennew, C.T.2
  • 81
    • 84993101230 scopus 로고
    • Manufacturer-overseas distributor relations and export performance
    • Rosson, P.J. and Ford, D.I. (1982), "Manufacturer-overseas distributor relations and export performance", Journal of International Business Studies, Vol. 13 No. 2, pp. 57-72.
    • (1982) Journal of International Business Studies , vol.13 , Issue.2 , pp. 57-72
    • Rosson, P.J.1    Ford, D.I.2
  • 82
    • 45149136682 scopus 로고
    • Influence of firm size on export planning and performance
    • Samiee, S. and Walters, P.G.P. (1990), "Influence of firm size on export planning and performance", Journal of Business Research, Vol. 20 No. 3, pp. 235-48.
    • (1990) Journal of Business Research , vol.20 , Issue.3 , pp. 235-48
    • Samiee, S.1    Walters, P.G.P.2
  • 83
    • 0041290776 scopus 로고    scopus 로고
    • Market orientation: A replication, cross-national comparison, and extension
    • Shoham, A. and Rose, G.M. (2001), "Market orientation: a replication, cross-national comparison, and extension", Journal of Global Marketing, Vol. 14 No. 4, pp. 5-25.
    • (2001) Journal of Global Marketing , vol.14 , Issue.4 , pp. 5-25
    • Shoham, A.1    Rose, G.M.2
  • 84
    • 0032394068 scopus 로고    scopus 로고
    • Effects of supplier market orientation on distributor market orientation and the channel relationship: The distributor perspective
    • Siguaw, J.A., Simpson, P.M. and Baker, T.L. (1998), "Effects of supplier market orientation on distributor market orientation and the channel relationship: the distributor perspective", Journal of Marketing, Vol. 62 No. 3, pp. 99-111.
    • (1998) Journal of Marketing , vol.62 , Issue.3 , pp. 99-111
    • Siguaw, J.A.1    Simpson, P.M.2    Baker, T.L.3
  • 85
    • 0011585764 scopus 로고    scopus 로고
    • Market orientation and business performance: An empirical study in mainland China
    • Sin, L.Y.M. and Tse, A.C.B. (2000), "Market orientation and business performance: an empirical study in mainland China", Journal of Global Marketing, Vol. 14 No. 3, pp. 5-29.
    • (2000) Journal of Global Marketing , vol.14 , Issue.3 , pp. 5-29
    • Sin, L.Y.M.1    Tse, A.C.B.2
  • 86
    • 3042782931 scopus 로고    scopus 로고
    • Market orientation and business performance in the PRC: A regional comparison
    • Sin, L.Y.M., Tse, A.C.B., Yau, O.H.M., Lee, J.S.Y. and Chow, R.P.M. (2004), "Market orientation and business performance in the PRC: a regional comparison", Journal of Global Marketing, Vol. 17 Nos 2/3, pp. 55-89.
    • (2004) Journal of Global Marketing , vol.17 , Issue.23 , pp. 55-89
    • Sin, L.Y.M.1    Tse, A.C.B.2    Yau, O.H.M.3    Lee, J.S.Y.4    Chow, R.P.M.5
  • 87
    • 0344198041 scopus 로고    scopus 로고
    • Effects of transition economy on the market orientation-business performance link: The empirical evidence from Indian industrial firms
    • Singh, S. (2003), "Effects of transition economy on the market orientation-business performance link: the empirical evidence from Indian industrial firms", Journal of Global Marketing, Vol. 16 No. 4, pp. 73-96.
    • (2003) Journal of Global Marketing , vol.16 , Issue.4 , pp. 73-96
    • Singh, S.1
  • 88
    • 21844511995 scopus 로고
    • Intra- and inter-organizational cooperation: Toward a research agenda
    • Smith, K.G., Carroll, S.J. and Ashford, S.J. (1995), "Intra- and inter-organizational cooperation: toward a research agenda", Academy of Management Journal, Vol. 39 No. 1, pp. 7-23.
    • (1995) Academy of Management Journal , vol.39 , Issue.1 , pp. 7-23
    • Smith, K.G.1    Carroll, S.J.2    Ashford, S.J.3
  • 89
    • 0001778943 scopus 로고    scopus 로고
    • A conceptual framework of export marketing information use: Key issues and research propositions
    • Souchon, A.L. and Diamantopoulos, A. (1996), "A conceptual framework of export marketing information use: key issues and research propositions", Journal of International Marketing, Vol. 4 No. 3, pp. 49-71.
    • (1996) Journal of International Marketing , vol.4 , Issue.3 , pp. 49-71
    • Souchon, A.L.1    Diamantopoulos, A.2
  • 90
    • 0012200798 scopus 로고
    • Country-of-destination and export marketing strategy: A study of US exporters
    • Sriram, V. and Manu, F.A. (1995), "Country-of-destination and export marketing strategy: a study of US exporters", Journal of Global Marketing, Vol. 8 Nos 3/4, pp. 5-25.
    • (1995) Journal of Global Marketing , vol.8 , Issue.34 , pp. 5-25
    • Sriram, V.1    Manu, F.A.2
  • 92
    • 33751580100 scopus 로고
    • Roles of personal contacts in industrial export marketing
    • Turnbull, P.W. (1979), "Roles of personal contacts in industrial export marketing", Scandinavian Journal of Management, Vol. 16 No. 5, pp. 325-37.
    • (1979) Scandinavian Journal of Management , vol.16 , Issue.5 , pp. 325-37
    • Turnbull, P.W.1
  • 93
    • 20344395325 scopus 로고    scopus 로고
    • The impact of channel function performance on buyer-seller relationships in marketing channels
    • Van Bruggen, G.H., Kacker, M. and Nieuwlaat, C. (2005), "The impact of channel function performance on buyer-seller relationships in marketing channels", International Research in Marketing, Vol. 22 No. 2, pp. 141-58.
    • (2005) International Research in Marketing , vol.22 , Issue.2 , pp. 141-58
    • Van Bruggen, G.H.1    Kacker, M.2    Nieuwlaat, C.3
  • 94
    • 33744520282 scopus 로고    scopus 로고
    • Market orientation behavior: An empirical investigation using MARKOR
    • Varela, J.A. and del Rio, M. (2003), "Market orientation behavior: an empirical investigation using MARKOR", Marketing Intelligence & Planning, No. 21, pp. 6-15.
    • (2003) Marketing Intelligence & Planning , Issue.21 , pp. 6-15
    • Varela, J.A.1    Del Rio, M.2
  • 95
    • 35548943500 scopus 로고
    • The rediscovering of the marketing concept
    • Webster, F.E. (1988), "The rediscovering of the marketing concept", Business Horizons, Vol. 31 No. 3, pp. 29-39.
    • (1988) Business Horizons , vol.31 , Issue.3 , pp. 29-39
    • Webster, F.E.1
  • 96
    • 0037828092 scopus 로고    scopus 로고
    • Do reverse-worded items confound measures in cross-cultural consumer research? the case of material values scale
    • Wong, N., Rindfleisch, A. and Burroughs, J.E. (2003), "Do reverse-worded items confound measures in cross-cultural consumer research? The case of material values scale", Journal of Consumer Research, Vol. 30 No. 1, pp. 72-91.
    • (2003) Journal of Consumer Research , vol.30 , Issue.1 , pp. 72-91
    • Wong, N.1    Rindfleisch, A.2    Burroughs, J.E.3
  • 97
    • 84948209925 scopus 로고
    • Relationships among organizational characteristics, marketing strategy and export performance
    • Leonidou, L.C. (1991), "Relationships among organizational characteristics, marketing strategy and export performance", International Marketing Review, Vol. 8 No. 3, pp. 46-60.
    • (1991) International Marketing Review , vol.8 , Issue.3 , pp. 46-60
    • Leonidou, L.C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.