Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

Journal of World Business

Volumn 45, Issue 1, 2010, Pages 49-58

  Navarro, Antonio ^a   Losada, Fernando ^b   Ruzo, Emilio ^b   Díez, José A ^b  

^a UNIVERSITY OF SEVILLE   (Spain)

^b University of Santiago   (Spain)

Author keywords

Adaptation of marketing tactics; Export commitment; Export performance; Perceived competitive advantages

Indexed keywords

EID: 70449657551     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2009.04.004     Document Type: Article

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