Exploring consumer boycott intelligence using a socio-cognitive approach

Journal of Business Research

Volumn 63, Issue 4, 2010, Pages 347-355

  Farah, Maya F ^a   Newman, Andrew J ^b  

^a AMERICAN UNIVERSITY OF BEIRUT   (Lebanon)

^b UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Boycotting intentions; Consumer attitudes; Market intelligence; Theory of planned behavior

Indexed keywords

EID: 76949085328     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.03.019     Document Type: Article

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