Buyer animosity in business to business markets: Evidence from the French nuclear tests

Industrial Marketing Management

Volumn 36, Issue 4, 2007, Pages 483-492

  Edwards, Ron ^a   Gut, Anne Marie ^a   Mavondo, Felix ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

B2B markets; Buyer animosity; Buyer behavior; Entry mode; Nuclear tests

Indexed keywords

EID: 34247155294     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.12.008     Document Type: Article

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