The effects of affective responses to media context on advertising evaluations

Journal of Advertising

Volumn 27, Issue 4, 1998, Pages 41-51

  Coulter, Keith S ^a  

^a CLARK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037546587     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673568     Document Type: Article

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