Consumer processing of product trial and the influence of prior advertising: A structural modeling approach

Journal of Marketing Research

Volumn 35, Issue 3, 1998, Pages 325-338

  Kempf, Deanna S ^a   Smith, Robert E ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032394004     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152031     Document Type: Article

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