Beyond service attributes: Do personal values matter?

Journal of Services Marketing

Volumn 25, Issue 1, 2011, Pages 33-46

  Durvasula, Srinivas ^a   Lysonski, Steven ^a   Madhavi, A D ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b NHL STENDEN UNIVERSITY OF APPLIED SCIENCES   (Netherlands)

Author keywords

Consumer behaviour; Customer loyalty; Customer satisfaction; Customer services quality; Higher education; Individual behaviour

Indexed keywords

EID: 79551647883     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111107041     Document Type: Article

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