Means-end theory: Getting the service customers’s attention

Journal of Marketing for Higher Education

Volumn 10, Issue 4, 2001, Pages 13-33

  Rosen, Deborah E ^a   Greenlee, Timothy B ^b  

^a UNIVERSITY OF RHODE ISLAND   (United States)

^b MIAMI UNIVERSITY   (United States)

Author keywords

College choice process; Means end theory; Promotional material; Service evaluation

Indexed keywords

EID: 79551619667     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v10n04_02     Document Type: Article

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