Using “Relationship Marketing” theory to develop a training model for admissions recruiters

Journal of Marketing for Higher Education

Volumn 10, Issue 4, 2001, Pages 35-49

  Gyure, James F ^a   Arnold, Susan G ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Enrollment management; Recruitment; Relationship marketing; Training

Indexed keywords

EID: 33747595366     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v10n04_03     Document Type: Article

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