Measuring and investigating pretrial multi-expectations of service quality within the higher education context

Journal of Marketing for Higher Education

Volumn 17, Issue 1, 2007, Pages 17-47

  Prugsamatz, Sunita ^a   Heaney, Joo Gim ^b   Alpert, Frank ^c  

^a GRIFFITH UNIVERSITY   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

^c UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Expectations; Higher education; Pretrial expectations; Serqual; Service quality

Indexed keywords

EID: 38349156377     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v17n01_04     Document Type: Article

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