The international product life cycle theoretical framework and its application to marketing higher education to international countries: An Australian/Asian perspective

Journal of Marketing for Higher Education

Volumn 9, Issue 1, 1999, Pages 1-10

  Gatfield, Terry ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

International product life cycle; Marketing for higher education

Indexed keywords

EID: 77952905050     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v09n01_01     Document Type: Article

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