Degree Upgrades: A new service, A new market and a new strategy for higher education

Journal of Marketing for Higher Education

Volumn 9, Issue 1, 1999, Pages 11-24

  Adler, Keith ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Change; Education; Targeting; University; Upgrade

Indexed keywords

EID: 77952945113     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v09n01_02     Document Type: Article

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